Fable – Award-Winning Design Studio http://www.fable.sg Fable is an award-winning, multi-disciplinary design consultancy that designs brand strategies, visual identities, creative campaigns, print and digital communications, spatial experiences, and more. Wed, 04 May 2022 05:25:49 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Matchaya (documentation in progress) http://www.fable.sg/matchaya/ http://www.fable.sg/matchaya/#comments Wed, 29 Apr 2020 02:02:34 +0000 http://www.fable.sg/?p=2480 Documentation in progress

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nötter (documentation in progress) http://www.fable.sg/notter/ http://www.fable.sg/notter/#comments Wed, 29 Apr 2020 00:42:28 +0000 http://www.fable.sg/?p=2460 Documentation in progress

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Korio (documentation in progress) http://www.fable.sg/korio/ http://www.fable.sg/korio/#comments Tue, 18 Feb 2020 03:24:14 +0000 http://www.fable.sg/?p=2442 Documentation in progress

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Cushman & Wakefield (documentation in progress) http://www.fable.sg/cushman-wakefield/ http://www.fable.sg/cushman-wakefield/#comments Tue, 18 Feb 2020 03:19:37 +0000 http://www.fable.sg/?p=2423 Documentation in progress

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Cabin (documentation in progress) http://www.fable.sg/cabin/ http://www.fable.sg/cabin/#comments Fri, 10 Jan 2020 03:19:46 +0000 http://www.fable.sg/?p=2403 Documentation in Progress

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Hall Architects (documentation in progress) http://www.fable.sg/hall-architects/ http://www.fable.sg/hall-architects/#comments Fri, 10 Jan 2020 03:11:41 +0000 http://www.fable.sg/?p=2392 Documentation in Progress

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Think Teach Academy (documentation in progress) http://www.fable.sg/tta/ http://www.fable.sg/tta/#comments Fri, 18 Oct 2019 09:38:46 +0000 http://www.fable.sg/?p=2370 Think Teach Academy

Documentation in progress

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Sing See Soon (documentation in progress) http://www.fable.sg/sing-see-soon/ http://www.fable.sg/sing-see-soon/#comments Fri, 18 Oct 2019 09:29:11 +0000 http://www.fable.sg/?p=2358 Sing See Soon

Documentation in progress

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The Essence (documentation in progress) http://www.fable.sg/the-essence/ http://www.fable.sg/the-essence/#comments Fri, 18 Oct 2019 09:21:33 +0000 http://www.fable.sg/?p=2303 The Essence

Project: Condominium branding

Documentation in progress

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The Balance Company http://www.fable.sg/the-balance-company/ http://www.fable.sg/the-balance-company/#comments Tue, 06 Aug 2019 16:05:15 +0000 http://www.fable.sg/?p=2271 The Balance Company believes that a good life is built on a healthy body and a calm mind.

Their mission is to empower everyone to take better care of their bodies, starting from modern ergonomic shoes that promote good posture.

Their shoes are designed with a clear purpose to serve a body right. They have proper arch support tailored for Asian feet to balance our body weight, acupressure massage points to relieve muscle strain and stimulate blood circulation, thick cushioning to absorb shock with extra cushioning in the heels and the ball of the foot to distribute weight, a wider outsole base to provide more stability, and wider space for the toes for extra comfort and everyday wear.

We were approached to work on the brand strategy closely together with the founder, including creating the brand visual identity.

The Balance Co. is all about finding your balance in rhythm, through footwear that is catered for everyday living. The brand story is constructed around words that exude familiarity and comfort – Love, Care, Comfort, Living.

A grid system is designed to help ensure all elements are aligned and scaled within the given format. The 27×27 grid is a customised grid system used for communication touchpoints such as posters, detailed construction of logos and typography.

We went further to create a set of customised typography for each alphabet of the logotype, including the monogram. This forms a truly unique identity that only belongs to the brand.

The brand colours are chosen to complement the extended product range, as well as various marketing efforts across different touchpoints.

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Rolex http://www.fable.sg/rolex/ http://www.fable.sg/rolex/#comments Tue, 06 Aug 2019 16:01:42 +0000 http://www.fable.sg/?p=2265 http://www.fable.sg/rolex/feed/ 0 P+A Projects http://www.fable.sg/pa-projects/ http://www.fable.sg/pa-projects/#comments Mon, 08 Jul 2019 07:05:26 +0000 http://www.fable.sg/?p=2208 P+A Projects is an award-winning architecture and engineering firm for the themed entertainment industry with offices in the USA, China, Thailand, and Singapore.

Working with the biggest names in the industry such as Disney, Warner Bros., DreamWorks, and Fox, P+A Projects offers design and engineering expertise and delivers world-class attractions and architecture.

The brand identity is executed to represent connectivity and engineering.

A custom grid system is designed to allow the creation of various graphic icons. The grid is adapted to various design languages such as way-finding, collaterals, and more.

With the same grid system, more design elements, objects, and rides can be further added on down the years as they continue building on their impressive portfolio.

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HydraX http://www.fable.sg/hydra-x/ http://www.fable.sg/hydra-x/#comments Thu, 04 Jul 2019 06:31:56 +0000 http://www.fable.sg/?p=2192 HydraX is a financial marketplace that leverages the latest technology, including distributed ledger technology (DLT), coupled with industry experience and regulatory understanding to create powerful, robust and pragmatic tech solutions across the transaction chain of financial services.

A Singapore-based team, HydraX prides itself in creating a platform with a seamless user experience, thereby enabling a truly integrated cross-asset and cross-venue ecosystem.

The strokes of the logo mark are streamlined to depict speed and ease. These paths converge into the center-point (the financial trading platform), before making a smooth tangent out of the space.

Adjacent lines are kept parallel to one another and existing angles, perpendicular. This contributes to the icon’s radial and symmetrical balance, alluding to the brand’s stability and sound foundation.

The entire suite is accompanied by the design of a customised logotype, animated icons, secondary graphics, adaptable digital design, and more.

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Bar 38 http://www.fable.sg/bar38/ http://www.fable.sg/bar38/#comments Thu, 04 Jul 2019 05:11:11 +0000 http://www.fable.sg/?p=2147 Located in downtown Singapore, Bar 38 is a specialty bar and restaurant dedicated to creating omakase and fusion asian courses.

Catered to the post-work and weekend crowd, the identity revolves the story of the Ape and his best friend, the Doe and their interesting friendship.

A custom logotype combining both Mandarin and English is designed based on a consistent grid. The similar grid is used for the rest of the alphabets, as well as other way-finding and graphic elements.

At the bar, the Chinese idiom “不醉不归” (which means one does not go home until one is drunk) sits above, representing the provocatively bold and fun nature of the brand.

To cater to the dimly-lit space, as well as various digital and social media platforms, various neon illuminated designs were created to bring out the experience in its entirety.

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A Guide to Birdology http://www.fable.sg/birdbird/ http://www.fable.sg/birdbird/#comments Mon, 01 Jul 2019 06:01:59 +0000 http://www.fable.sg/?p=2174 A few years ago, our Deputy Prime Minister Tharman Shanmugaratnam received a gift from his diplomatic counterparts from the USA. It was a 200-year-old book on the birdology culture in USA.

DPM Tharman approached us to design the return gift – a similar book featuring our birdology culture in tiny sunny Singapore.

The book features more than 250 different species of birds that can be found in Singapore, photographed by various established bird and wildlife photographers over a few years.

The identity is inspired by the flight movements of birds. After researching, we found out that the migratory movements and patterns are not triangular unlike what people like to commonly depict. They are more often than not random, sporadic, but also structured in their own manner. The feathery creatures communicate to one another in a very unique way. This design execution is applied to the book cover, as well as the accompanying motion graphic.

The brochures are also produced in two options – one in multi-colour and the other in black. Both sets of brochures contain information that educate the public on how to get started on birdology. When opened, various close-up colourful illustrations of bird feathers are unravelled to show the diversity of the avian families that live in Singapore.

No birds were harmed during the photoshoot (we love animals).

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ExtraOrdinary People http://www.fable.sg/extraordinary/ http://www.fable.sg/extraordinary/#comments Thu, 03 Jan 2019 10:29:37 +0000 http://www.fable.sg/?p=2120 The founders of ExtraOrdinary People started the centre as a non-profit charity to aid every person with special needs in Singapore through community-supported initiatives. It was founded with the belief that every child is special, and every child should be given a voice and place in this inclusive society.

ExtraOrdinary People is housed in a play-based therapy centre within close proximity to Singapore’s downtown. Adopting the pedagogy of play over academics, the classes encourage children to bring out their personalities through interactive lessons. Classes are widely varied, and range from drama sessions to art therapy to music lessons.

The identity uses a vibrant colour palette, representing the positivity and adrenaline that children exude when they are in a state of fun. Each alphabet in their custom typography is design from scratch. A variety of illustrations representing available  is also created for various application touch-points to engage, interest, and educate current and potential clients.

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InspireTech http://www.fable.sg/inspiretech/ http://www.fable.sg/inspiretech/#comments Thu, 03 Jan 2019 10:07:24 +0000 http://www.fable.sg/?p=2118 Close to two decades since their inception, InspireTech has grown from a start-up into an international organisation with multi-faceted services, with offices in the Middle East, USA, Asia, and Russia. Driven by their DNA to disrupt status quos and challenge tradition, they have gone from strength to strength to build future-proof products, cultivate a dynamic culture and develop sustainable relationships with their partners and customers. While they remain steadfast in their focus and values, they recognised the need to refresh and realign the external and internal perceptions of their evolving brand.

With their tagline ‘Converging Technologies. Transforming Workplace’, the brand is founded on the enduring principle of creating smarter solutions through convergent technologies. They have always believed that when collaboration and communication are encouraged and facilitated in a workplace, organisations can unleash the full potential of teams – an idea that propels us to where they are today.

The logomark is primarily derived from ‘i’ and ‘t’ of InspireTech. Fused together with the mathematical symbol of pi, a universally-known constant often used in computer science and engineering. The logomark is developed into a visual that speaks of InspireTech’s strong adherence to the purity of computer engineering.

Each product pillar and sub-logo is rendered to feel individually distinctive but also carry a similar shape and style as part of the bigger InspireTech family.

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Deloitte http://www.fable.sg/deloitte/ http://www.fable.sg/deloitte/#comments Mon, 26 Nov 2018 10:39:34 +0000 http://www.fable.sg/?p=2076 Founded in 1845, Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 286,200 professionals globally.

Deloitte Innovation provides consultancy worldwide. Consulting clients include the areas of enterprise applications, technology integration, strategy & operations, human capital, and short-term outsourcing. In 2018, consulting accounted for 38% of worldwide revenue share.

In FY 2018, the network earned a record $43.2 billion USD in aggregate revenues. As of 2017, Deloitte is the 4th largest privately owned company in the United States.

We were engaged to create a brand identity system that extends itself out to the leaders of the world.

Partnering closely with the directors and brand team, we came together to create DDE, a global leadership program that has different architectures catered to various C-suites of the modern era.

Our strategy and creative direction were formed strongly by the insights we gathered by immersing ourselves in the programme. The result is a well-loved identity system that both top leaders and middle management could relate, respect, and form a sustainable ecosystem around.

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JUJU http://www.fable.sg/juju/ http://www.fable.sg/juju/#comments Sat, 10 Nov 2018 07:02:24 +0000 http://www.fable.sg/?p=2033 Nestled in the heart of Botanic Gardens, a UNESCO heritage site, JUJU serves up healthy smoothies, juju bowls, sandwiches, slow-pressed juices, coffee / brewed tea, and more.

Prismatic and upbeat, the identity is inspired by The Memphis Group, which features diverse patterns and abstract aesthetics. The colour family is mainly pastel interspersed with darker analogous tones, depending on usage and placement physically and digitally.

Illustrations and graphic applications are executed across various touch-points to represent JUJU’s personality – empathetic, upbeat, and appreciation of life.

Interior Design by The Local INN.terior

Selected Food Styling by Teresa Teng

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MPO Interim and Annual Reports 17/18 http://www.fable.sg/mpo-reports/ http://www.fable.sg/mpo-reports/#comments Mon, 25 Jun 2018 00:46:37 +0000 http://www.fable.sg/?p=1954 Macau Property Opportunities Fund Limited, a company based in London, Singapore, and Macau, focuses on property and development projects. They engaged us to design their Interim and Annual Report for FY2017 and 2018. Coming up with the individual report titles and collective art direction, the purpose was to give the investors and readers assurances of positive market sentiment.

Managing print production between London and Singapore, the cover designs for 2017 are treated with blind embossed, kinetic tidal waves to represent the forward-looking positive outlook. The inner infographic pages were designed with a minimalistic, succinct, and intelligent approach.

For 2018, the waves were designed in a more organic approach, representing stability and progression in the property and financial economy.

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Our Grandfather Story http://www.fable.sg/ourgrandfatherstory/ http://www.fable.sg/ourgrandfatherstory/#comments Sun, 24 Jun 2018 06:43:48 +0000 http://www.fable.sg/?p=1863 Our Grandfather Story (OGS) is a content storyteller and media production company. The team wanted to craft an rebranded identity that would make OGS stand out in the extremely saturated industry.

It was important to sieve out what made them, them.

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We fashioned a brand story that talked about their origins, dreams and visions: With roots tracing back to filmmaking days in university, Our Grandfather Story has become an engine fuelled by a passion to seek stories nestled in warm smiles, curious tales and seemingly crazy ideas. They’ve journeyed across Singapore to uncover everything from the origins of local childhood treats to no-holds-barred conversations with persons with disabilities — and the surface is barely scratched.

Together with the OGS team, we worked together to define the four main categories of their brand architecture – Flavours, Generations, Neighbours, and Offbeat.

The ‘O’ in the abbreviated logotype is designed to look like a viewfinder, representing the different point of views and various conversations their stories create. The ‘G’ and ‘S’ are treated to look like clocks.

In pursuit of a greater appreciation for the ordinary, OGS curates and presents narratives that are timeless, nostalgic, and yet able to spark a sense of delight.

We also fashioned a set of brand values with OGS, one that resonated with the spirit behind every intent, every content, every conversation –

Accessible – stories that belong to everyone

Adventurous – as discoverers of hidden tales

Heart of gold – seeing the good and the delightful in people and things around us

Lastly, we re-designed their entire website front and backend system for a smoother and more mobile responsive user journey for their audience, as well as a friendlier maintenance platform for the internal team.

Always genuine, personable, and authentic, OGS is set for greater heights.

www.ourgrandfatherstory.com

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Azimuth Watch http://www.fable.sg/azimuth/ http://www.fable.sg/azimuth/#comments Mon, 11 Jun 2018 08:18:02 +0000 http://www.fable.sg/?p=1861 Brief: The previous brand visual was iconically Azimuth, yet the founders felt that more could be done to mould a coherent brand identity. Despite have a global distribution and cult following of their avant-garde watches, it was difficult for the team in the Singapore HQ to deliver a strong impression on what Azimuth stood for. Thus, the founder approached us to develop a coherent brand architecture and brand imagery for Azimuth.

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Based in Neuchâtel, Switzerland, Azimuth began its journey to unknown universes. Taking on centuries of watchmaking technology, the creative minds behind Azimuth started crafting pieces that defied all reasoning, whilst paying homage to the highest qualities of traditional watchmaking.

The project started with us tidying up the existing identity, giving it a new custom typeface, alongside four newly categorised and created product universes – each with its individual typeface as well.

We then set out to shape a structured representation of Azimuth, strongly rooted in four signature collections, that we fashioned after going through the essence behind every product. Adopting the idea of exploring unknown universes, a dream that captured the founders’ fascination, we deployed the linguistics of out-worldly travel alongside grand notions of revolutions and disruptions to characterise the brand’s DNA.

The brand story had to speak volumes about their electric design aesthetics: 2003 marked the year where the core development team listened to their growing restlessness with the stagnant watch industry, which was restrained by the limits of public aesthetic senses. Sterile timekeeping mechanisms and conventional designs were well received by consumers, but the team knew that watchmaking had not fully explored its limits.

The Azimuth logo is an interpretation of the ‘Spiral’ or ‘Hairspring’. Since the time of crafting early mechanical timepieces painstakingly by hand, the Spiral has been the heartbeat of every mechanical watch. Azimuth has extracted this essence of the mechanism as the logo to exemplify Azimuth’s philosophy of creating only mechanical watches.

The ‘Spiral’ is also a visual representation of a loose scribble before the designing begins.

Raw and unconventional, they knew that it was time for a change – a revolution.

A revolution of the visual senses, of logical clockwork, of traditions and conventions.

Imagine Anything.

SPACE

Gaping black holes, faraway galaxies, unexplored planets, and mysterious orbits – all these are part of the every day in the vast realms of outer space. Everything is infinite.

Excited by the endless boundaries, Azimuth navigates through the different dimensions and pilots thrilling journeys that seek out the mysteries of space.

Join them on board an adventure that will take you to the deepest, darkest depths of the galaxies beyond.

AUTOMOBILE

Speed and precision meet in this universe that only has room for the skilled and thrill-seeking rider.

A world where tailwind is your best friend, and headwind your enemy, cut lanes and race ahead with timepieces that are inspired by the best of automobiles.

Get ready and belt up – you are in for a ride.

SCI-FI

Speculations on futuristic science and technology, time travel, and parallel universes have been rife through the decades, and the Azimuth team was particularly captivated by the wondrous world of steampunk, a subgenre that incorporates technology and aesthetic designs inspired by 19th-century industrial steam-powered machinery.

Anachronistic technologies, retro-futuristic inventions, and retrograde functionalities –all these piece together a world of robots, with various quirky attitudes and character traits, ever ready to introduce you to their universe.

Presenting to you an alternate reality, a future where robots and steam-powered machines rule the land.

JUXTAPOSITION

In perhaps the most provoking universe out there, Azimuth presents Juxtaposition, a dimension where you undergo a paradigm shift in all ideas, logic, and beliefs.

Seeing is not believing.

Challenge your logic with the strangest of creations that twists all human understanding.

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The Factory Cafe http://www.fable.sg/factory/ http://www.fable.sg/factory/#comments Mon, 04 Jun 2018 10:05:03 +0000 http://www.fable.sg/?p=1806 The Factory Cafe is a hidden gem nestled in the industrial heartlands of northern Singapore, serving dishes such as rice bowls, pasta, pizzas, and more. It boasts a menu that also includes finger food, smoothies, beers, coffee, and tea. With such an extensive and affordably-priced menu, it wanted to increase customer awareness to the working crowd around the area, as well as the heartland dwellers a walking distance away.

The brand identity is inspired by the industrial conveyor belt where products are manufactured. This is relatable to the primary walk-in customers of the cafe – the working class who come in to get their daily morning caffeine fix. The monochromatic identity is adaptable and scalable to their social media platforms, where most of the enquiries are received.

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Digital in Cultural Spaces http://www.fable.sg/digital-in-cultural-spaces/ http://www.fable.sg/digital-in-cultural-spaces/#comments Tue, 13 Mar 2018 12:28:14 +0000 http://www.fable.sg/?p=1774 Publication for The Digital in Cultural Spaces.

Published by National Heritage Board.

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Opulent Techno http://www.fable.sg/opulent/ http://www.fable.sg/opulent/#comments Tue, 13 Mar 2018 11:56:50 +0000 http://www.fable.sg/?p=1743 Currently an internationalized research and design-driven manufacturing brand, Opulent started out as a company that specialized in PCB manufacturing. The brand experience a misalignment in identity that stemmed from a weak visual representation, and many potential clients had assumed that they were mere manufacturers.

They aren’t just another cookie-cutter electronic manufacturing company. Understanding the need to evolve, Opulent delivers manufacturing solutions of high complexity that encompass every stage of the product creation. From technical specification analysis, ideation and design, prototyping, product development to the actual manufacturing of the products, no stones are left unturned.

The brand identity system is developed based on the idea of intelligence, invention and innovation – three ideals that define Opulent. The core logo is designed from a structure of an atom, extending to a grid comprising protons, electrons and neutrons. This depicts how every Opulent product is an idea, a spark of genius, a constant evolution of innovation that improves lives and transforms environments. Using a singular grid, the logomark is developed alongside a whole suite of icons, secondary graphics, and way-finding elements.

Believing in possibilities has brought Opulent from a PCB specialist to SSL solution provider and today, a globally trusted complex contract manufacturer.

Visions into vivid products, complex issues into simplified solution – with Opulent, products are made smarter.

Human / Spatial photography by Studio Periphery

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Park Associates Architects http://www.fable.sg/park-associates/ http://www.fable.sg/park-associates/#comments Tue, 13 Mar 2018 11:24:38 +0000 http://www.fable.sg/?p=1721 Since its establishment in 1999, Park + Associates has grown into a studio made up of dedicated and like-minded individuals who strive towards shared virtues, both conceptual and aesthetic. They recognise the importance of people and the human experience in architecture. They understand the importance of having good bones in architecture.

Each project is customised and crafted with rigour through a painstaking process, building upon the clients’ expectations and challenging the studio’s body of work, whilst respectfully responding to the site context. Absolute care and thought is put into every line and dot, translating drawings on paper into a polished built form. Each project undergoes high levels of scrutiny, which in turn brings forth an unparalleled sense of reward and satisfaction.

The identity had to represent the craft and flair of P+A’s award-winning practice. The design concept is based on the idea of finesse and discipline. Keeping in mind the mantra of ‘knowing the rules and then breaking them’, we approached the execution with a consistent visual system, grid layout and timeless typography selection. At P+A, boundaries are constantly pushed, and more often than not, expectations exceeded.

Interior / Architecture photography by Edward Hendricks

In addition to the brand identity exercise, we were also commissioned to design the portfolio book of Park Associates. The portfolio is meant to be an archive and documentation of their award-winning work so far, as well as to be shared with existing and prospective clientele in the future.

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Haulio http://www.fable.sg/haulio/ http://www.fable.sg/haulio/#comments Mon, 12 Mar 2018 08:36:08 +0000 http://www.fable.sg/?p=1703 When there is a haulage job, what happens when the assigned company is unable to fulfil the on-time delivery promise? Or when a container reaches the coast of the island, there isn’t any haulage company assigned for pick-up?

Haulio is a haulier community platform designed to bring strength to individual hauliers through unity. Through Haulio, hauliers will be able to pool resources together by building partnerships with each other and facilitating collaborations. With better resource utilisation, everyone stands to gain – hauliers, drivers, shippers and ports.

As of 23 May 2018, Haulio has raised S$1 million in seed round investment, led by PSA unboXed and participated in by 500 Startups, NUS Enterprise, and several logistics industry angel investors. The funding comes after a S$75,000 pre-seed funding from PSA unboXed and 500 Startups. For more information:

https://splash247.com/novel-singapore-container-haulage-start-emerges/

The identity is designed based on the concept of collaboration. A strong, impressionable monogram is created in the form of a two-part ‘H’. The two parts resemble the coming together of two entities, much like the business model of Haulio – it matches a haulier to a job, and vice versa. Through the linking of various parties in the haulage community, Haulio aims to achieve their vision of a cohesive, self-sustainable ecosystem through a sustained and effective mode of connecting.

As the brand language will be applied throughout various mediums (from a small web favicon to huge container trucks), the logo mark has to be simple, yet recognisable and strong weighted to create consumer recall and brand impression. The shape of half of the ‘H’ is also applied to all collaterals such as letterheads, presentation slides, lanyards, and more, depicting the role of Haulio in the haulage business community.

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EDB E&C http://www.fable.sg/edb-ec-information-package/ http://www.fable.sg/edb-ec-information-package/#comments Thu, 12 Oct 2017 03:58:50 +0000 http://www.fable.sg/?p=1636 We were commissioned by the Economic Development Board of Singapore to design an Information Package for the Energy and Chemicals Industries.

As the editorial content is filled with extremely heavy content and tables, the usage of typography is emphasized. San Serif and Serif fonts are utilised in various character styles applications throughout to maintain visual interest over a long period of reading time.

We were further commissioned to design an infographic to accompany the Information Package for the Energy and Chemicals Industries.

Using an isometric and geometric illustration direction, the approach was to showcase how the various important players in the industry come together in a collaborative and competitive sector to contribute to significant economic growth for Singapore.

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NMS 130 Patron’s Dinner http://www.fable.sg/nms-130-patrons-dinner/ http://www.fable.sg/nms-130-patrons-dinner/#comments Thu, 12 Oct 2017 00:12:32 +0000 http://www.fable.sg/?p=1618 We were commissioned by the National Museum of Singapore to design their collaterals for the annual Patron’s Dinner. This event is also in conjunction with the museum’s 130th anniversary.

The building is a space of heritage, and the event a symbol of national history and progression. Elements from nature such as plants were incorporated alongside calligraphic typography – executed in a single colour palette forest green to give the collaterals a timeless and elegant touch.

NMS130 logo design by Theseus Chan, WORK.

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Esplanade Octoburst 2017 http://www.fable.sg/esplanade-octoburst-2017/ http://www.fable.sg/esplanade-octoburst-2017/#comments Wed, 11 Oct 2017 11:36:59 +0000 http://www.fable.sg/?p=1562 From delightful performances to hands-on workshops, Octoburst! is the perfect festival to encourage play and family fun while immersing in a world of happiness.

Through this festival, Esplanade hopes that children will explore the wonders of nature and cultivate an appreciation and curiosity for the world they live in.

We were commissioned to design the key visual for Octoburst 2017. The direction takes on a colourful, participatory, and inclusive approach. Scribbly, brightly coloured lines are inspired by the performances that would take place during the festival week. Alongside many participating artists in various satellite events, the design canvas encourages children, parents, and general event-goers to participate in adding more elements onto the canvas with their imagination.

Logo by Esplanade’s in-house design team.

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EDB Infrastructure Ecosystem http://www.fable.sg/edb-singapores-infrastructure-ecosystem/ http://www.fable.sg/edb-singapores-infrastructure-ecosystem/#comments Wed, 11 Oct 2017 11:10:10 +0000 http://www.fable.sg/?p=1595 Commissioned to design an infographic for the Economic Development Board of Singapore – Singapore’s Infrastructure Ecosystem, the brief was to keep the graphic clean, relatable, informative with the respective verticals in various categories.

Using an isometric and geometric illustration approach, Singapore is shown to be moving towards a new era in her economic development. The ecosystem is interconnected and and various infrastructures are dynamically related to different industries, with different MNCs and SMEs thriving off one another.

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EDB The Digital Capital of Asia http://www.fable.sg/edb-the-digital-capital-of-asia/ http://www.fable.sg/edb-the-digital-capital-of-asia/#comments Wed, 11 Oct 2017 11:04:58 +0000 http://www.fable.sg/?p=1580 Commissioned to design an infographic for the Economic Development Board of Singapore – The Digital Capital of Asia: Singapore is Future Ready, the brief was to visually represent the forward-looking approach Singapore has towards progression, especially in the digital sector.

Different layers are illustrated, with the first layer  being showcased as a gate to enter a portal of possibilities. The center portion shows various heavyweight players making up the Infrastructure, Innovation, and Talent sectors of the industry.

All these eventually amalgamate to the top layer. As the nation continues its pursuit in digital innovation. one will be able to view elements of the sustainable and economically thriving city-state as the progressive thinking bears fruits of its labour.

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Supersonic http://www.fable.sg/supersonic/ http://www.fable.sg/supersonic/#comments Tue, 10 Oct 2017 09:55:05 +0000 http://www.fable.sg/?p=1553 Is it possible to stimulate the senses, so that light can be heard and sound can be seen?

SUPERSONIC invites the audience to visualise sound and explore a transfer of the senses, a phenomenon known as synaesthesia.

In this exhibition, Antoine Wagner constructs a language of landscape photography from the Swiss landscapes that inspired the music of Richard Wagner. His pictures sit in the line of romantic landscape art, in which the individual seeks, by contemplation of nature, physical contact with transcendence. Antoine continues this language today to the essence of silence found in the desert panoramas of Morocco, and the glaciers of Austria.

This exhibition, which explores the relationship between sound and image, is a collaboration of perspectives from the eyes and the ears of the artists and the viewers themselves.

The design was inspired by sound waves, going through the various depths of human senses and allowing the various layers of emotions to takeover while appreciating the artworks.

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ADM Select http://www.fable.sg/adm-select/ http://www.fable.sg/adm-select/#comments Tue, 10 Oct 2017 07:32:00 +0000 http://www.fable.sg/?p=1521 ADM SELECT is a curated showcase of some of the best design concepts and artworks produced by Nanyang Technological University School of Art, Design and Media’s graduating cohort of 2017.

The theme was “Rise Above the Rest”, with the participants being the selected crop of the cohort, whose works are distinctive and telling of their exemplary talents.

Each of these students has imprinted their own distinct sensibility in solving a variety of design issues, in works that range from the social to the personal. Traditional and cutting-edge media and forms are deployed to create designs that emerge from a rigorous period of research and discourse.

The exhibition highlights the unique, innovative and exploratory, such as tableware for the visually impaired, a new kind of hi-tech wheelchair, data visualisation of classic movies, graphic instructions for canine first aid, and typographic expressions of grief, alongside many more.

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The Road So Far http://www.fable.sg/the-road-so-far/ http://www.fable.sg/the-road-so-far/#comments Tue, 10 Oct 2017 07:20:25 +0000 http://www.fable.sg/?p=1524

Interview with Jiahui Tan by Press Arm

What was the core inspiration/idea behind your notebook?
I have always been drawn to typography. I have read heavily on how different brains interpret language, visuals, and text differently and also at different speed. Hence by designing a crossword puzzle, I would like people to try to find as many words (and phrases) if possible and find out which words / phrases they see.  I name it  “The Road So Far”. It consists of many different colour papers per signature, with each signature beginning with a french fold that contains one work that people haven’t seen before. I get asked by people quite a lot, or meet younger designers who say they only want to work on “sexy” projects. I get extremely turned off because: (1) we should try to work on every project to the best of our ability – creating a tiered approach is only unfair to the client (2) sometimes the outcome is not truly award winning or to everyone’s taste, but it is important to understand every project counts. They help pay the bills; buy us a new office chair; pay for our studio holiday. I have chosen those projects to be inside the french folds for people to take a peek at those projects that are as important to us as those shown on our website. I have chosen 2 from each year (we are just passed 5 years old) so there are 10. Every step of the journey has grown us and taught us many things and it has been a exciting journey full of colorful and dull moments – hence explaining the various colors and paper stock.

Why this pattern of alphabets?
I went through many iterations – this one has the most number of words (that I wanted to have) inside for people to find.

Are there any technical difficulties that you envision in its production?
Haha many! Junny and I have discussed many possibilities and I must have been so hard to entertain!

What are your hopes for your notebook?
I had many crazy ideas but I decided to create something usable, with a tinge of discovery. I don’t like to make things that are design for design’s sake. They don’t withstand time, serve any purpose, and they are just “fun” to look at.

What do you consider a good notebook design?
It should open up properly for people to write on. So perfect bind is out for me. It should have smooth edges, if not your fingers will be knocking on every awkward edge for no reasons and getting paper cuts everywhere. A notebook should be invite people to utilise and enjoy the sense of touch. Places that are not meant to be written on can be made with interesting paper stocks. For the insides, I believe in functionality and it does not function well as a place to scribble if the paper stock does not take ink well or it subconsciously feels too expensive a paper stock and the user needs to think twice before writing an idea down (which is a big pity). It would be nice to have some hidden messages for people to find out. Of course, an interesting cover would get people to take a second look.

 

]]> http://www.fable.sg/the-road-so-far/feed/ 0 From Darkness To Light http://www.fable.sg/from-darkness-to-light/ http://www.fable.sg/from-darkness-to-light/#comments Tue, 10 Oct 2017 07:12:09 +0000 http://www.fable.sg/?p=1520 DECK proudly presents artist-in-residence Abednego Trianto in his latest solo exhibition titled From Darkness to Light. In an old Javanese saying, the role of a woman is cooking, dressing and giving birth (masak, macak lan manak). This domesticated role of women is currently being contested and rewritten in the historiography of the colonised Dutch East Indies and post-colonial Indonesia. Through the deconstruction of Raden Ajeng Kartini’s letter titled “From Darkness to Light” and native myths, the model of ‘ideal’ Javanese woman has been uniquely presented through political and social agendas. From Darkness to Light questions the relevance of Kartini as the nation feminist model in the historiography of Indonesia.

Like constantly evolving societal perceptions, the design direction utilises kinetic typography. As perceptions and viewpoints are perpetually in a state of flux, especially with the rise of the feminist movement, the kinetic typography is designed to reflect the change. The typography also has glints of black to grey gradients, reflecting the grey areas in moral compasses and perceived values.

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Play To Screen http://www.fable.sg/play-to-screen/ http://www.fable.sg/play-to-screen/#comments Tue, 10 Oct 2017 06:48:52 +0000 http://www.fable.sg/?p=1511 As part of the Singapore Night Festival 2017, DECK presents Play to Screen, a late night visual and music performance celebrating the beauty of image making.

With inter-disciplinary performances that included a mix of sound, projection, spatial, and visuals, the brief was to create a key visual that was both striking and recognisable to a wide audience.

The design approach takes inspiration from the “No Signal” screen commonly seen on televisions. The visual allows dynamic adaptation across various event screen sizes – print and digital, social and spatial, to allow visitors to create event recall, as well as engage in photography moments.

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VIRUS Nice To Meet You http://www.fable.sg/virus-nice-to-meet-you/ http://www.fable.sg/virus-nice-to-meet-you/#comments Sun, 30 Jul 2017 05:24:33 +0000 http://www.fable.sg/?p=1500 We’ve all encountered them before, one way or another – that old uncle who smiles and sings to himself at your void deck, that child who can’t seem to sit still, or that classmate who always smiled, but hung himself on one of those perfectly fine days.

Struggle is real; we struggle in different ways, be it because of toxic relationships, family problems, etc.

People often say that we choose our own battles – which is true, but not always for some. Bandages are often used to protect flesh wounds, but what is used to protect a mental abnormality?

VIRUS: Nice To Meet You captures stories from ordinary people who have somehow experienced or witnessed a hidden part of every human existence – the other end of the spectrum, the crazy end, the dark recess.

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State of Change http://www.fable.sg/state-of-change/ http://www.fable.sg/state-of-change/#comments Wed, 21 Jun 2017 08:29:19 +0000 http://www.fable.sg/?p=1489 STATE OF CHANGE is a joint exhibition presented by DECK examining the significance of memory in a city-state where change is the only constant.

Featuring two independent projects that employ photography in the activation of memory, “Some Other Way”, by Nicholas Koh and Jiahui Tan, and “Singapore’s Vanished Public Housing Estates”, by Koh Kim Chay and Eugene Ong.

The design direction takes on an approach that represents conversations that are pushing boundaries. These dialogues are sometimes uncomfortable and push people to the edges of their comfort zones. As the society is in constant flux, the looping of the typography before it expands to the four corners signify that change is the only constant.

To mimic the visual direction that we see at our disappearing common spaces that the authorities use to print notices and posters, we utilised the familiar colourful craft construction papers to create an array of flyers and collaterals.

With the onset of constant urban renewal, is documentation our only form of resistance?

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Some Other Way http://www.fable.sg/some-other-way/ http://www.fable.sg/some-other-way/#comments Wed, 21 Jun 2017 08:16:23 +0000 http://www.fable.sg/?p=1482 SOME OTHER WAY is an exhibition based on the imminent closure of the Sungei Road Flea Market on 10/7/2017. Notoriously known as the Thieves Market, the space will make way for residential and commercial developments.
 
Many documental attempts have been made, mostly representing the market as a haven for stolen goods and discarded items. Most of the peddlers have not been given alternative spaces to shift.

Allocated with minimal budget, we executed the collaterals with a direction that writes NO OTHER WAY. Upon peeling off the word NO, one can see the word SOME underneath to find the words SOME OTHER WAY.
Behind each tab, one can find words that relate to the situation – HOME, SHELTER, FAMILY, and more.Designer Joey Tan also spent a day at the crowded Sungei Road Market, where she documented and illustrated human traffic patterns in abstract line patterns. All 1000 illustrations are found at the back page of the flyer.
The reader would then take a read through the situation in more detail and hopefully create a dialogue about the situation and decisions.

The ultimate question is – have we explored the options fully?

The exhibitions runs from 23nd June 2017 – 22nd July 2017 at DECK.

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Esplanade Annexe Fair Map http://www.fable.sg/esplanade-annexe-fair-map/ http://www.fable.sg/esplanade-annexe-fair-map/#comments Wed, 07 Jun 2017 09:30:24 +0000 http://www.fable.sg/?p=1467 Illustrated map for Esplanade Annexe Studio’s Opening Fair highlighting the activities and festivities.

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Esplanade Annexe Opening http://www.fable.sg/esplanade-annexe-opening/ http://www.fable.sg/esplanade-annexe-opening/#comments Wed, 07 Jun 2017 09:24:29 +0000 http://www.fable.sg/?p=1447 In May 2017, the newest arts and lifestyle space of Esplanade officially opens with a gathering of passionate artists and lifestyle experts. Commissioned by Esplanade, we were tasked to brand the opening campaign and festivities that took place over the last weekend of May.

The key visual is based on elements used in design to depict fun, vibrancy, and boldness. The bright colours that were used to command visual attention, were contrasted with black and white Memphis-like patterns, housed in dynamic circles that can adapt and scale to different applications and mediums. As a visual identity, it embodies the representation of the spirit of enjoyment, light-heartedness and also progression in the collaborative arts, retail, design, and performance scenes in Singapore.

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WORK http://www.fable.sg/workwork/ http://www.fable.sg/workwork/#comments Fri, 19 May 2017 09:31:39 +0000 http://www.fable.sg/?p=1400 The last installation of the three-part series that documented the memories of residents in Taman Jurong, WORK is an archival effort to record the past and present occupations in the precinct.

The creative direction is an amalgamation of the four major work industries in Jurong, namely the army, blue-collared industries, shipyards, and hawker centres. We took cue from a unique habit of Singaporeans, both old and older, who often verbally repeat the mantra of “work, work, work, work, work”.

Familiar visual ephemera include punch cards, shipyard containers, military patterns and more. Work, like a consistent yet existential part of adulthood, is put together haphazardly and randomly, showing the interweaving cultures of various industries. This carries through for both collaterals that we developed in line with the exhibition – the brochure and the book.

The book, similar to the previous projects in the series, is chaptered with dividers made from old-school textured construction paper files, separating the different generations and timelines.

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Heartship Initiative http://www.fable.sg/heartship-initiative/ http://www.fable.sg/heartship-initiative/#comments Thu, 22 Dec 2016 05:05:04 +0000 http://www.fable.sg/?p=1342 Heartship Initiative is an ongoing project driven by renown artist, Ael Lim.

As an extension of his tattooing practice, Ael seeks to work with fractions and sectors of the society who have fallen through the cracks,  initiating mentorship and guidance to the ones with potential and strength.

Seeking to partner with different organizations, Heartship Initiative yearns to bring about change through the appreciation of art and craft.

With everyone leading a different life, the tagline “Write Your Own Story” is designed to encapsulate the fact that everyone has his destiny in his hands – and it is it up to him to fulfill it.

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Grab Typography http://www.fable.sg/grab-typography/ http://www.fable.sg/grab-typography/#comments Thu, 22 Dec 2016 04:58:07 +0000 http://www.fable.sg/?p=1332 Numerical Type Design for Grab to be applied across various media, promotions, and print / digital collaterals

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Madam Lee http://www.fable.sg/madam-lee/ http://www.fable.sg/madam-lee/#comments Thu, 22 Dec 2016 04:35:12 +0000 http://www.fable.sg/?p=1308 With English as the main spoken and written language in Singapore, many Chinese learners are made to learn the concept and execution via memory instead of understanding the heritage and history behind the construct of the language. The process can sometimes be dull, dry and difficult to grasp as one’s memory can only bring her that far.

Madam Lee is a Chinese Tuition Practice that seeks to educate students and learners based on understanding the language thoroughly through in-depth methods of learning the construct and parts of the character, as well as the sentence.

Drawing inspiration loosely from an old-school fruit machine, the branding is based on constructing the different Chinese characters and their parts. Showcasing the fluidity and flexibility of the endless permutations and possibilities, Madam Lee hopes to make learning Chinese fun and engaging once more.

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CELL http://www.fable.sg/trainercell/ http://www.fable.sg/trainercell/#comments Thu, 22 Dec 2016 04:16:40 +0000 http://www.fable.sg/?p=1264 Cell is a functional playground that advocates maintaining fitness through movement and body strength. Focused on both personal training and various group classes, Cell is a community catered to a wide range of people who love to live life healthy, happy and strong.

The identity of Cell is based on the physiological truism, that one has to break his/her muscles before building them.

Based on a singular grid, we designed a custom stencilled type-face to represent grit, fight, and strength. The typeface breaks up to form secondary patterns and graphics with accompanying designs that represent the exercises Cell practises – kettle-bells, battle-ropes, pilates, and more.

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EAT http://www.fable.sg/eateat/ http://www.fable.sg/eateat/#comments Fri, 26 Aug 2016 06:27:27 +0000 http://www.fable.sg/?p=1101 “Have you eaten?” would be the top of the list of any greetings from any Singaporean you encounter. Guidebooks unanimously declare eating our favourite past time, and food our national pride.

EAT is the second installation of a two-year long series of exhibitions which highlight memories of residents from Jurong. Reminiscent of the once-widely popular arcade games by Atari, the identity font type EAT becomes fatter as it is constantly fed. The transition from Light to Regular, to Semibold, to Bold, and finally to Black encapsulates the process of one gaining weight.

Complementing the key visual is the accompanying brochure, which follows an accordion-styled arrangement. The cover is the symbolic brown wax paper, commonly used by hawkers when packing food. Whatever race or background you come from, you are bound to have used it before (and gained weight like the font). From chwee kuey to roti prata, it is one of the most understated yet commonly used food objects.

The various text panels are adapted into this accordion, and labeled accordingly by the header tabs. One will notice that the text panels become increasingly wider, a parallel observation with the bolding of the key visuals. Illustrations and accompanying graphics representing various food elements form the transition graphic panels, which are also adapted to the exhibition display panels.

The EAT book takes on an abstract approach of one’s perception towards how every individual begins his meal. Whether having a meal alone or dining with a group, both the mind and palette come together in anticipation, forming a clean slate, keenly awaiting what is in store.

This is represented in the book cover, where the thinnest EAT word to the EAT typeset in black goes from blind triple deboss, double deboss, single deboss, single emboss, double emboss to triple emboss.

As the experience of eating goes beyond the visual senses, readers are encouraged to feel the paper to see how the word EAT fills up from the thinnest to boldest using the sense of touch – likened to how our belly bulges after a filling meal.

Filled with illustrations, photographs, narratives and interviews, the content is filled with memories from the first generation decades ago to the current third generation, with many taking over their parents’ stall whilst injecting a modern twist.

Like its predecessor PLAY, inserts can be found amongst the pages, this time separating the different sections and timelines with none other than everyone’s favourite brown wax paper.

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Wealth Destined http://www.fable.sg/wealth-destined/ http://www.fable.sg/wealth-destined/#comments Thu, 25 Aug 2016 07:42:42 +0000 http://www.fable.sg/?p=1083 Brand Identity for a bespoke private financial advisory firm, Wealth Destined.

Drawing inspiration from the concept of infinity, the design interprets infinity in terms of unbridled potential. In mathematics, infinity often represents a potential infinity where possibilities are endless, rather than an infinite quantity.

The design communicates the idea that one’s destiny is what one makes it to be. In the aspects of wealth creation and distribution, infinity carries the aspiration and hope of infinite growth and endless sharing.

Turquoise carries associations with energy, wisdom, and balance, and its darker shades have a sophisticated feel. Historically, turquoise is a valuable mineral symbolising wealth and goodwill. A turquoise gemstone also represents self-realisation, and is believed to carry wisdom and truth, aiding in analytical thinking and creative energy.

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Alpha Drive http://www.fable.sg/alpha-drive/ http://www.fable.sg/alpha-drive/#comments Fri, 19 Aug 2016 06:28:39 +0000 http://www.fable.sg/?p=1047 Alpha Drive is a forward-thinking car-leasing business that caters to the middle and upper tier of the car rental market. The company prides itself on delivering premium car models and impeccable service at affordable prices.

Copper was chosen to be the primary colour of Alpha Drive, as it represents both luxury and accessibility. In addition, dynamism and adaptability were taken into consideration when choosing the tone of copper.

Using the merger of the alphabets A and V, the logo is designed as a forward-moving arrow to represent the tagline, “We Drive You Forward”.

The supporting tagline – “Your Life, Your Drive” reflects how the business model revolves around a carefully curated lifestyle for their customers.

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Pangdemonium http://www.fable.sg/pangdemonium/ http://www.fable.sg/pangdemonium/#comments Fri, 19 Aug 2016 06:04:12 +0000 http://www.fable.sg/?p=1021 Love is emotional
Love is colourful
Love is painful
Love is exhilarating
Love is irrational
Love is innate
Love is the most fundamental, explosive, and essential feeling that constructs us as human beings

We were tasked to brand and design the 2016 Season of Love for Pangdemonium.

It was interesting yet tricky to give Love a visual representation, as this feeling resonates differently with individuals. A strong colour palette was adopted to create a striking identity to capture attention and showcase Love in its rawest, strongest mix of emotions.

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Brain Magazine Japan http://www.fable.sg/brain-magazine-japan/ http://www.fable.sg/brain-magazine-japan/#comments Mon, 20 Jun 2016 00:14:55 +0000 http://www.fable.sg/?p=976 We were commissioned by Brain Magazine Japan to design their front cover based on the theme “Future”.

Using tightly-kerned typography of the names of the seven sins, we invaded the words by including the characters ‘未来’, which means “future” in Japanese, to make it look like a Virus. The asian characters do not look smooth and natural amongst the Latin English characters, showing that the future and the sins do not go well with each other. It is to show these sins are like viruses that are invading and plaguing mankind and our human nature, causing us to become greedy, proud, lustful, and so on.

As we become what is deemed as “more advanced”, our character exponentially deteriorates as a species. If we do not take the step to change things, the future looks bleak.

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VIRUS Semicolon http://www.fable.sg/virus/ http://www.fable.sg/virus/#comments Thu, 19 May 2016 09:58:30 +0000 http://www.fable.sg/?p=926 This issue of VIRUS casts the spotlight on nostalgia, memories, stories, as well as the inherent imperfections they come with.

Through the cataloguing of the iconic Rochor Centre before its impending demolition, five photographers were each armed with only a disposable (perhaps somehow befitting to the theme) camera to capture its inner spaces and people.

A space with its own beauty and rawness, where abandoned furniture accompany communal, lively resting areas, something appearing to be unkempt and unsightly to one may perfectly embody the spirit of the space to another.

This issue of VIRUS is largely influenced by the grotesque. As Rémi Astruc suggests, hybridity is an important trope of the grotesque, which is used to conceptualise alterity and change. As such, colourful facades and well-polished appearances are eschewed in favour of seeking out the raw, gritty found in Rochor Centre, portraying another perspective that captures its beauty and significance in equal measure.

Seeking to subvert the traditional definition of beauty, this issue of VIRUS is characterised through its planned disorder and intentional imperfections. Through random illustrations, multiple photo collages, graphic illusions intended to dilate the reader’s eyes, and irregular page sizes in different signatures, VIRUS aims to evoke the raw and visceral nature of memories and emotions that often bleed into one another, leaving one inseparable from the other. These different, independent moments are etched deeply in our subconscious, but over time, merge together through similarities in time and space to form an amorphous, malleable product of memory.

The aluminium foil cover is raw, imperfect, yet visually distinctive – an apt embodiment of Rochor Centre. Used in the protection and preservation of items, aluminium foil is thin, but when layered over repeatedly, much like nostalgia, it forms a dense protective layer from the ravages of time. The cardboard material is also collected from the forgotten elderly living inside the corridors and void decks and used as our colophon.

Finally, the process of change and loss comes with nostalgia. Nostalgia lends significance to our memories, emotions and stories. This begets the question if what we cherish is due to personal choice and significance, or just a relentless pursuit and following of what is deemed relevant. The spread of Xs and Os captures this, reflecting how pervasive and extensive this tension and paradox has seeped into our everyday lives.

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Hello 2016 http://www.fable.sg/hello-2016/ http://www.fable.sg/hello-2016/#comments Thu, 19 May 2016 09:33:23 +0000 http://www.fable.sg/?p=904 A design-centric talk which features three prominent graphic designers, HELLO 2016 is the first of the HELLO talk series by Fable.

For the inaugural event, we invited Hey Studio from Barcelona to speak alongside two designers from Singapore, Pann Lim of Kinetic Singapore and Theseus Chan of WORK.

The talk centers on their individual ethos and beliefs in their line of work, as well as personal experiences that had shaped them through their career.

The Pantone colors chosen are inspired by the “Away” kit of F.C Barcelona, the famous well-loved soccer team of Catalonia.

Visit the website here.

Illustration by Hey

 

 

 

 

Visit the website here

www.hellofable.com

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Chen Nguyen http://www.fable.sg/chen-nguyen/ http://www.fable.sg/chen-nguyen/#comments Thu, 19 May 2016 08:48:30 +0000 http://www.fable.sg/?p=889 We were commissioned to design the brand identity and packaging for a durian pastry manufacturer and distributor in Vietnam.

The design primarily utilises two key design elements – shape and colour – to be integrated seamlessly into the overall visual construct. To be primarily produced and distributed in Vietnam and China, these shapes and colours have to be easily identifiable and distinctive. The visual elements are used to highlight and distinguish the different origins of each flavour.

Shape

Using elements inherent in the logo type, the alphabets ‘n’ and ‘u’ are creatively merged to form basic shapes – an oval for durian, a circle for salted egg, and a triangle for yam. This draws inspiration from well-known characteristics of each flavour, with the oval representing the durian seed, and the circle representing the full yolk found in salted eggs, for example.

 

Colour

Each flavour will also have a unique colour scheme – green for durian, orange for salted egg, and purple for yam. These colours are common hues associated with the respective flavours and their key ingredients.

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PLAY http://www.fable.sg/play-identity/ http://www.fable.sg/play-identity/#comments Sat, 15 Aug 2015 01:30:02 +0000 http://www.fable.sg/?p=779 PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present.
The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of life and common threads between each and every individual.
 
An accompaniment visual concept revolves around a Chinese idiom: ‘前人种树, 后人乘凉’. The alphabet ‘Y’ is utilized to form the Chinese character 人 (‘man’, or ‘people’). It is also used to represent casuarina trees, a natural feature unique to Taman Jurong.
 
When put together, both form the motif of a man resting under the shade of a tree, an ode to the idiom, which encourages people to appreciate their predecessors’ efforts in providing for the comforts they enjoy today.

 

The book contains inserts of random yet nostalgic old and archived photographs that were collected from elderly residents. Each segment is also separated by a unique paper stock that represented each heritage site by its special texture.

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PLAY (space) http://www.fable.sg/play-space/ http://www.fable.sg/play-space/#comments Sat, 15 Aug 2015 01:14:21 +0000 http://www.fable.sg/?p=754 Client – National Heritage Board

 

PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present.

The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of life and common threads between each and every individual.
 
An accompaniment visual concept revolves around a Chinese idiom: ‘前人种树, 后人乘凉’. The alphabet ‘Y’ is utilized to form the Chinese character 人 (‘man’, or ‘people’). It is also used to represent casuarina trees, a natural feature unique to Taman Jurong.
 
When put together, both form the motif of a man resting under the shade of a tree, an ode to the idiom, which encourages people to appreciate their predecessors’ efforts in providing for the comforts they enjoy today.
 

The space setup is filled with shipping crates – a representation of Taman Jurong – a place where many first-generation migrants and workers began to call home decades ago.

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Singapore Short Film Awards 2015 http://www.fable.sg/ssfa/ http://www.fable.sg/ssfa/#comments Mon, 06 Jul 2015 09:01:39 +0000 http://www.fable.sg/?p=688 We were invited by The Substation to design the Singapore Short Film Awards 2015.

The Singapore Short Film Awards showcases the depth and breadth of the local short film scene, recognising excellence in homegrown filmmaking talent through various categories.

The design direction is to create an instantly recognisable combination of the showreel and the clapper board. The identity is adapted from the pre-screening motion graphics to various printed collaterals.

 

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Hidden http://www.fable.sg/hidden/ http://www.fable.sg/hidden/#comments Mon, 30 Mar 2015 15:58:34 +0000 http://www.fable.sg/?p=651 An installation at the anchor event for Singapore Design Week 2015, Singaplural.

Process is hidden. It is hidden in our thoughts and sketches. Design is reflexive. We are sometimes too focused on the _______.  The hidden stream of creation is a subtle yet existential perception. The onset of technology has created a new wave of conversation. Everyone is a ______. Works of designers are put on a ______ where people are free to be the _____. Is this a ____logue or a ___logue?  It seems like ______ cares about the process anymore. It is hiding, hidden, ____. Designers are succumbing to ______.  We have too many __________, too few ________. Designers have to emphasize the __________ of process. Not everyone gets it. A part of our future ____ everytime we put ourselves up for ___________.

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50/100 http://www.fable.sg/50100/ http://www.fable.sg/50100/#comments Tue, 30 Dec 2014 16:32:24 +0000 http://www.fable.sg/?p=576 Project 50/100 is an alternative effort to commemorate Singapore’s 50th anniversary. As the name suggests, it will look back in time as well as forward to the centennial. The spirit is captured in the tagline “Alternative Narratives, New Perspectives, Different Truths”, and the motivation in the slogan “Because We Love Singapore”.

Our nation is at crossroads. The number 50 is rotated left to signify how far we have come and the number 100 is rotated right to represent where we are heading towards.

The slash is known as an giving alternative voice and meaning. In a society full of voices and opinions, the logo has the ability to evolve into emoticon-like symbols as each opinion expresses a different viewpoint.

The distilled neutrality of the execution allows the subject matter to take center stage as the organizing committee plays a silent supporting role.

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(Red) or (Dead http://www.fable.sg/red-or-dead/ http://www.fable.sg/red-or-dead/#comments Thu, 04 Dec 2014 05:44:05 +0000 http://www.fable.sg/demo/?p=203

Design installation for

(interiorities)(peripheries

by The Substation

(interiorities)(peripheries is a DIY guerilla project aimed to cause pause (or not) for people who wander into The Substation. The installation was encouraged to take on an organic approach with the theme to be open and expandable, hoping to create a dialogue.

With films being delivered in crates, (red) or (dead is designed to create an impression of an arrived shipment containing film dvds – only for the audience to realize all that is inside the crates are test tubes. Two crates are handmade – one covered in red tape and the other in every other color.

These test tubes represent attempted engineering and curation of content in our society. Each test tube contains a list of banned films in Singapore over the years, with a blank entry at the end for the audience to fill in the next film to be disallowed for viewing in the coming future.

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Taman Jurong Map http://www.fable.sg/nightmare-on-armenian-street/ http://www.fable.sg/nightmare-on-armenian-street/#comments Thu, 04 Dec 2014 05:40:09 +0000 http://www.fable.sg/demo/?p=194

Map illustration for Singfest 2014 for Taman Jurong Community Centre

]]> http://www.fable.sg/nightmare-on-armenian-street/feed/ 0 Gelato On The Move http://www.fable.sg/gelato-on-the-move/ http://www.fable.sg/gelato-on-the-move/#comments Thu, 04 Dec 2014 05:35:28 +0000 http://www.fable.sg/demo/?p=184

Gelato On The Move is a unique mobile gelato catering company which envisions to bring flexibility to enjoying premium gelato anytime, anywhere.

The identity is crafted from the shape of a gelato cone, with the ellipse as the primary visual element across all collaterals.

_

Website & additional materials to follow.

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The Meeting Room http://www.fable.sg/the-meeting-room/ http://www.fable.sg/the-meeting-room/#comments Thu, 04 Dec 2014 05:26:05 +0000 http://www.fable.sg/demo/?p=179

Brand identity for The Meeting Room

Set in a vintage-chic space, The Meeting Room seeks simplicity while providing a comfortable space for discussion and casual conversations after work.

The identity takes on a simple approach – the blueprints of a meeting room and office space, with the outline of a room being the anchor visual.

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AWOL http://www.fable.sg/awol/ http://www.fable.sg/awol/#comments Thu, 04 Dec 2014 05:24:47 +0000 http://www.fable.sg/demo/?p=175

AWOL is an independent publication curated and designed by VIRUS – featuring 28 interviews and essays from all walks of life.

Featuring a toilet bowl on both the front and back covers, it is a symbol of equality. However, with the toilet bowl completely in gold, it brings a variety of representations to different audiences.

A handmade limited edition of 20 packaged in sturdy authentic gold toilet paper is available while stocks last.

Ships worldwide.

Available here.

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Kampong http://www.fable.sg/kampong/ http://www.fable.sg/kampong/#comments Thu, 04 Dec 2014 05:18:57 +0000 http://www.fable.sg/demo/?p=166

An initiative by VIRUS, Kampong is a travelling curation. Inspired by ladders which represent growth of a society, the Chinese characters 甘榜 are merged into a singular character to signify the unification of multi-cultures in Singapore.

This project seeks to elevate the status of visual communication and archival within our community and society.

Be a partner or contribute to this initiative today.

www.kampong.org

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Our Museum @TJ 1st Anniversary http://www.fable.sg/our-museum-tj-1st-anniversary/ http://www.fable.sg/our-museum-tj-1st-anniversary/#comments Thu, 04 Dec 2014 05:15:45 +0000 http://www.fable.sg/demo/?p=162

Event and collateral design for Our Museum @ Taman Jurong’s 1st Anniversary Celebration.
Inspiration was drawn from the environment and people, where elements were represented in six different patterns.
Gold – Pagoda
Wood – Nature
Water – Memories
Fire – Energy
Earth – Living Spaces
Happiness – Pollination

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Makan Prints http://www.fable.sg/makan-prints/ http://www.fable.sg/makan-prints/#comments Thu, 04 Dec 2014 05:09:29 +0000 http://www.fable.sg/demo/?p=158

An ongoing graphic exploration of local food cuisines.

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Cage http://www.fable.sg/cage/ http://www.fable.sg/cage/#comments Thu, 04 Dec 2014 05:06:39 +0000 http://www.fable.sg/demo/?p=154

Collateral design for CAGE

Business cards were designed in a way that can be
adapted to be folded into half. They can then be
used to play table soccer with a simple crushed paper
ball. The tones were also chosen from the symbolic
colors of football – the red, the yellow, and the green.

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Crossroads http://www.fable.sg/crossroads/ http://www.fable.sg/crossroads/#comments Thu, 04 Dec 2014 05:05:13 +0000 http://www.fable.sg/demo/?p=150

We always talk about things going viral. We are at
crossroads. The introduction of social media has
reshaped the way we view and spread ideas and opinions
about society. What is a good way to express
individualistic thoughts? Or is there even one? Have we
become too indulged in the idea of embracing the power
given to us by the digital elite that we have forgotten how
to see the society through our eyes?

A publication by VIRUS

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Armoury http://www.fable.sg/armoury/ http://www.fable.sg/armoury/#comments Thu, 04 Dec 2014 05:02:25 +0000 http://www.fable.sg/demo/?p=146

Brand design & art direction for Armoury cafe.

The logo is conceptualised according to the proposed
decor of the small foreign coffee house. As the theme
is the outback with cowboy posters and empty rifles
filling up the interior, the logo is a representation of a
revolver’s barrel and also a honeycomb as it is a place
that sells sweet treats and drinks.

Each business card is handcrafted along with a
stamp, accompanied by other visual and product
collaterals like the reservation sign cut out of wood
to also act like a paper weight for the menus.

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<![CDATA[ The Balance Company believes that a good life is built on a healthy body and a calm mind. Their mission is to empower everyone to take better care of their bodies, starting from modern ergonomic shoes that promote good posture. Their shoes are designed with a clear purpose to serve a body right. They have proper arch support tailored for [&#8230;] ]]>
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<![CDATA[ <p>The Balance Company believes that a good life is built on a healthy body and a calm mind.</p> <p>Their mission is to empower everyone to take better care of their bodies, starting from modern ergonomic shoes that promote good posture.</p> <p>Their shoes are designed with a clear purpose to serve a body right. They have proper arch support tailored for Asian feet to balance our body weight, acupressure massage points to relieve muscle strain and stimulate blood circulation, thick cushioning to absorb shock with extra cushioning in the heels and the ball of the foot to distribute weight, a wider outsole base to provide more stability, and wider space for the toes for extra comfort and everyday wear.</p> <p>We were approached to work on the brand strategy closely together with the founder, including creating the brand visual identity.</p> <p>The Balance Co. is all about finding your balance in rhythm, through footwear that is catered for everyday living. The brand story is constructed around words that exude familiarity and comfort – Love, Care, Comfort, Living.</p> <p>A grid system is designed to help ensure all elements are aligned and scaled within the given format. The 27&#215;27 grid is a customised grid system used for communication touchpoints such as posters, detailed construction of logos and typography.</p> <p>We went further to create a set of customised typography for each alphabet of the logotype, including the monogram. This forms a truly unique identity that only belongs to the brand.</p> <p>The brand colours are chosen to complement the extended product range, as well as various marketing efforts across different touchpoints.</p> ]]>
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<pubDate>Tue, 06 Aug 2019 16:01:42 +0000</pubDate>
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<title>P+A Projects</title>
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<pubDate>Mon, 08 Jul 2019 07:05:26 +0000</pubDate>
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<![CDATA[ P+A Projects is an award-winning architecture and engineering firm for the themed entertainment industry with offices in the USA, China, Thailand, and Singapore. Working with the biggest names in the industry such as Disney, Warner Bros., DreamWorks, and Fox, P+A Projects offers design and engineering expertise and delivers world-class attractions and architecture. The brand identity is executed [&#8230;] ]]>
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<![CDATA[ <p>P+A Projects is an award-winning architecture and engineering firm for the themed entertainment industry with offices in the USA, China, Thailand, and Singapore.</p> <p>Working with the biggest names in the industry such as Disney, Warner Bros., DreamWorks, and Fox, P+A Projects offers design and engineering expertise and delivers world-class attractions and architecture.</p> <p>The brand identity is executed to represent connectivity and engineering.</p> <p>A custom grid system is designed to allow the creation of various graphic icons. The grid is adapted to various design languages such as way-finding, collaterals, and more.</p> <p>With the same grid system, more design elements, objects, and rides can be further added on down the years as they continue building on their impressive portfolio.</p> ]]>
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<title>HydraX</title>
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<pubDate>Thu, 04 Jul 2019 06:31:56 +0000</pubDate>
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<![CDATA[ HydraX is a financial marketplace that leverages the latest technology, including distributed ledger technology (DLT), coupled with industry experience and regulatory understanding to create powerful, robust and pragmatic tech solutions across the transaction chain of financial services. A Singapore-based team, HydraX prides itself in creating a platform with a seamless user experience, thereby enabling a truly integrated [&#8230;] ]]>
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<![CDATA[ <p>HydraX is a financial marketplace that leverages the latest technology, including distributed ledger technology (DLT), coupled with industry experience and regulatory understanding to create powerful, robust and pragmatic tech solutions across the transaction chain of financial services.</p> <p>A Singapore-based team, HydraX prides itself in creating a platform with a seamless user experience, thereby enabling a truly integrated cross-asset and cross-venue ecosystem.</p> <p>The strokes of the logo mark are streamlined to depict speed and ease. These paths converge into the center-point (the financial trading platform), before making a smooth tangent out of the space.</p> <p>Adjacent lines are kept parallel to one another and existing angles, perpendicular. This contributes to the icon&#8217;s radial and symmetrical balance, alluding to the brand&#8217;s stability and sound foundation.</p> <p>The entire suite is accompanied by the design of a customised logotype, animated icons, secondary graphics, adaptable digital design, and more.</p> ]]>
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<title>Bar 38</title>
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<pubDate>Thu, 04 Jul 2019 05:11:11 +0000</pubDate>
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<![CDATA[ Located in downtown Singapore, Bar 38 is a specialty bar and restaurant dedicated to creating omakase and fusion asian courses. Catered to the post-work and weekend crowd, the identity revolves the story of the Ape and his best friend, the Doe and their interesting friendship. A custom logotype combining both Mandarin and English is designed based [&#8230;] ]]>
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<![CDATA[ <p>Located in downtown Singapore, Bar 38 is a specialty bar and restaurant dedicated to creating omakase and fusion asian courses.</p> <p>Catered to the post-work and weekend crowd, the identity revolves the story of the Ape and his best friend, the Doe and their interesting friendship.</p> <p>A custom logotype combining both Mandarin and English is designed based on a consistent grid. The similar grid is used for the rest of the alphabets, as well as other way-finding and graphic elements.</p> <p>At the bar, the Chinese idiom “不醉不归” (which means one does not go home until one is drunk) sits above, representing the provocatively bold and fun nature of the brand.</p> <p>To cater to the dimly-lit space, as well as various digital and social media platforms, various neon illuminated designs were created to bring out the experience in its entirety.</p> ]]>
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<title>A Guide to Birdology</title>
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<pubDate>Mon, 01 Jul 2019 06:01:59 +0000</pubDate>
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<![CDATA[ A few years ago, our Deputy Prime Minister Tharman Shanmugaratnam received a gift from his diplomatic counterparts from the USA. It was a 200-year-old book on the birdology culture in USA. DPM Tharman approached us to design the return gift – a similar book featuring our birdology culture in tiny sunny Singapore. The book features more than 250 [&#8230;] ]]>
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<![CDATA[ <p>A few years ago, our Deputy Prime Minister Tharman Shanmugaratnam received a gift from his diplomatic counterparts from the USA. It was a 200-year-old book on the birdology culture in USA.</p> <p>DPM Tharman approached us to design the return gift – a similar book featuring our birdology culture in tiny sunny Singapore.</p> <p>The book features more than 250 different species of birds that can be found in Singapore, photographed by various established bird and wildlife photographers over a few years.</p> <p>The identity is inspired by the flight movements of birds. After researching, we found out that the migratory movements and patterns are not triangular unlike what people like to commonly depict. They are more often than not random, sporadic, but also structured in their own manner. The feathery creatures communicate to one another in a very unique way. This design execution is applied to the book cover, as well as the accompanying motion graphic.</p> <p>The brochures are also produced in two options – one in multi-colour and the other in black. Both sets of brochures contain information that educate the public on how to get started on birdology. When opened, various close-up colourful illustrations of bird feathers are unravelled to show the diversity of the avian families that live in Singapore.</p> <p><em>No birds were harmed during the photoshoot (we love animals).</em></p> ]]>
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<title>ExtraOrdinary People</title>
<link>http://www.fable.sg/extraordinary/</link>
<comments>http://www.fable.sg/extraordinary/#comments</comments>
<pubDate>Thu, 03 Jan 2019 10:29:37 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=2120</guid>
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<![CDATA[ The founders of ExtraOrdinary People started the centre as a non-profit charity to aid every person with special needs in Singapore through community-supported initiatives. It was founded with the belief that every child is special, and every child should be given a voice and place in this inclusive society. ExtraOrdinary People is housed in a play-based therapy centre [&#8230;] ]]>
</description>
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<![CDATA[ <p>The founders of ExtraOrdinary People started the centre as a non-profit charity to aid every person with special needs in Singapore through community-supported initiatives. It was founded with the belief that every child is special, and every child should be given a voice and place in this inclusive society.</p> <p>ExtraOrdinary People is housed in a play-based therapy centre within close proximity to Singapore’s downtown. Adopting the pedagogy of play over academics, the classes encourage children to bring out their personalities through interactive lessons. Classes are widely varied, and range from drama sessions to art therapy to music lessons.</p> <p>The identity uses a vibrant colour palette, representing the positivity and adrenaline that children exude when they are in a state of fun. Each alphabet in their custom typography is design from scratch. A variety of illustrations representing available  is also created for various application touch-points to engage, interest, and educate current and potential clients.</p> ]]>
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<item>
<title>InspireTech</title>
<link>http://www.fable.sg/inspiretech/</link>
<comments>http://www.fable.sg/inspiretech/#comments</comments>
<pubDate>Thu, 03 Jan 2019 10:07:24 +0000</pubDate>
<dc:creator>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=2118</guid>
<description>
<![CDATA[ Close to two decades since their inception, InspireTech has grown from a start-up into an international organisation with multi-faceted services, with offices in the Middle East, USA, Asia, and Russia. Driven by their DNA to disrupt status quos and challenge tradition, they have gone from strength to strength to build future-proof products, cultivate a dynamic [&#8230;] ]]>
</description>
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<![CDATA[ <p>Close to two decades since their inception, InspireTech has grown from a start-up into an international organisation with multi-faceted services, with offices in the Middle East, USA, Asia, and Russia. Driven by their DNA to disrupt status quos and challenge tradition, they have gone from strength to strength to build future-proof products, cultivate a dynamic culture and develop sustainable relationships with their partners and customers. While they remain steadfast in their focus and values, they recognised the need to refresh and realign the external and internal perceptions of their evolving brand.</p> <p>With their tagline ‘Converging Technologies. Transforming Workplace’, the brand is founded on the enduring principle of creating smarter solutions through convergent technologies. They have always believed that when collaboration and communication are encouraged and facilitated in a workplace, organisations can unleash the full potential of teams – an idea that propels us to where they are today.</p> <p>The logomark is primarily derived from ‘i’ and ‘t’ of InspireTech. Fused together with the mathematical symbol of pi, a universally-known constant often used in computer science and engineering. The logomark is developed into a visual that speaks of InspireTech’s strong adherence to the purity of computer engineering.</p> <p>Each product pillar and sub-logo is rendered to feel individually distinctive but also carry a similar shape and style as part of the bigger InspireTech family.</p> ]]>
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<item>
<title>Deloitte</title>
<link>http://www.fable.sg/deloitte/</link>
<comments>http://www.fable.sg/deloitte/#comments</comments>
<pubDate>Mon, 26 Nov 2018 10:39:34 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=2076</guid>
<description>
<![CDATA[ Founded in 1845, Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 286,200 professionals globally. Deloitte Innovation provides consultancy worldwide. Consulting clients include the areas of enterprise applications, technology integration, strategy &#38; operations, human capital, and short-term outsourcing. In 2018, consulting accounted for 38% of worldwide revenue share. In FY 2018, the network earned a record $43.2 billion USD in aggregate revenues. As of 2017, Deloitte is the [&#8230;] ]]>
</description>
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<![CDATA[ <p>Founded in 1845, Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services with more than 286,200 professionals globally.</p> <p>Deloitte Innovation provides consultancy worldwide. Consulting clients include the areas of enterprise applications, technology integration, strategy &amp; operations, human capital, and short-term outsourcing. In 2018, consulting accounted for 38% of worldwide revenue share.</p> <p>In FY 2018, the network earned a record $43.2 billion USD in aggregate revenues. As of 2017, Deloitte is the 4th largest privately owned company in the United States.</p> <p>We were engaged to create a brand identity system that extends itself out to the leaders of the world.</p> <p>Partnering closely with the directors and brand team, we came together to create DDE, a global leadership program that has different architectures catered to various C-suites of the modern era.</p> <p>Our strategy and creative direction were formed strongly by the insights we gathered by immersing ourselves in the programme. The result is a well-loved identity system that both top leaders and middle management could relate, respect, and form a sustainable ecosystem around.</p> ]]>
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<item>
<title>JUJU</title>
<link>http://www.fable.sg/juju/</link>
<comments>http://www.fable.sg/juju/#comments</comments>
<pubDate>Sat, 10 Nov 2018 07:02:24 +0000</pubDate>
<dc:creator>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=2033</guid>
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<![CDATA[ Nestled in the heart of Botanic Gardens, a UNESCO heritage site, JUJU serves up healthy smoothies, juju bowls, sandwiches, slow-pressed juices, coffee / brewed tea, and more. &#8211; Prismatic and upbeat, the identity is inspired by The Memphis Group, which features diverse patterns and abstract aesthetics. The colour family is mainly pastel interspersed with darker analogous tones, [&#8230;] ]]>
</description>
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<![CDATA[ <p>Nestled in the heart of Botanic Gardens, a UNESCO heritage site, JUJU serves up healthy smoothies, juju bowls, sandwiches, slow-pressed juices, coffee / brewed tea, and more.<br /> &#8211;<br /> Prismatic and upbeat, the identity is inspired by The Memphis Group, which features diverse patterns and abstract aesthetics. The colour family is mainly pastel interspersed with darker analogous tones, depending on usage and placement physically and digitally.<br /> &#8211;<br /> Illustrations and graphic applications are executed across various touch-points to represent JUJU&#8217;s personality – empathetic, upbeat, and appreciation of life.</p> <p>Interior Design by The Local INN.terior</p> <p>Selected Food Styling by Teresa Teng</p> ]]>
</content:encoded>
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<item>
<title>MPO Interim and Annual Reports 17/18</title>
<link>http://www.fable.sg/mpo-reports/</link>
<comments>http://www.fable.sg/mpo-reports/#comments</comments>
<pubDate>Mon, 25 Jun 2018 00:46:37 +0000</pubDate>
<dc:creator>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1954</guid>
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<![CDATA[ Macau Property Opportunities Fund Limited, a company based in London, Singapore, and Macau, focuses on property and development projects. They engaged us to design their Interim and Annual Report for FY2017 and 2018. Coming up with the individual report titles and collective art direction, the purpose was to give the investors and readers assurances of positive market sentiment. [&#8230;] ]]>
</description>
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<![CDATA[ <p>Macau Property Opportunities Fund Limited, a company based in London, Singapore, and Macau, focuses on property and development projects. They engaged us to design their Interim and Annual Report for FY2017 and 2018. Coming up with the individual report titles and collective art direction, the purpose was to give the investors and readers assurances of positive market sentiment.</p> <p>Managing print production between London and Singapore, the cover designs for 2017 are treated with blind embossed, kinetic tidal waves to represent the forward-looking positive outlook. The inner infographic pages were designed with a minimalistic, succinct, and intelligent approach.</p> <p>For 2018, the waves were designed in a more organic approach, representing stability and progression in the property and financial economy.</p> ]]>
</content:encoded>
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<slash:comments>0</slash:comments>
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<item>
<title>Our Grandfather Story</title>
<link>http://www.fable.sg/ourgrandfatherstory/</link>
<comments>http://www.fable.sg/ourgrandfatherstory/#comments</comments>
<pubDate>Sun, 24 Jun 2018 06:43:48 +0000</pubDate>
<dc:creator>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1863</guid>
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<![CDATA[ Our Grandfather Story (OGS) is a content storyteller and media production company. The team wanted to craft an rebranded identity that would make OGS stand out in the extremely saturated industry. It was important to sieve out what made them, them. ___  We fashioned a brand story that talked about their origins, dreams and visions: [&#8230;] ]]>
</description>
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<![CDATA[ <p>Our Grandfather Story (OGS) is a content storyteller and media production company. The team wanted to craft an rebranded identity that would make OGS stand out in the extremely saturated industry.</p> <p>It was important to sieve out what made them, them.</p> <p>___<strong> </strong></p> <p>We fashioned a brand story that talked about their origins, dreams and visions: With roots tracing back to filmmaking days in university, Our Grandfather Story has become an engine fuelled by a passion to seek stories nestled in warm smiles, curious tales and seemingly crazy ideas. They’ve journeyed across Singapore to uncover everything from the origins of local childhood treats to no-holds-barred conversations with persons with disabilities — and the surface is barely scratched.</p> <p>Together with the OGS team, we worked together to define the four main categories of their brand architecture – Flavours, Generations, Neighbours, and Offbeat.</p> <p>The &#8216;O&#8217; in the abbreviated logotype is designed to look like a viewfinder, representing the different point of views and various conversations their stories create. The &#8216;G&#8217; and &#8216;S&#8217; are treated to look like clocks.</p> <p>In pursuit of a greater appreciation for the ordinary, OGS curates and presents narratives that are timeless, nostalgic, and yet able to spark a sense of delight.</p> <p>We also fashioned a set of brand values with OGS, one that resonated with the spirit behind every intent, every content, every conversation –</p> <p>Accessible – stories that belong to everyone</p> <p>Adventurous – as discoverers of hidden tales</p> <p>Heart of gold – seeing the good and the delightful in people and things around us</p> <p>Lastly, we re-designed their entire website front and backend system for a smoother and more mobile responsive user journey for their audience, as well as a friendlier maintenance platform for the internal team.</p> <p>Always genuine, personable, and authentic, OGS is set for greater heights.</p> <p><a href="https://ourgrandfatherstory.com/">www.ourgrandfatherstory.com</a></p> ]]>
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<item>
<title>Azimuth Watch</title>
<link>http://www.fable.sg/azimuth/</link>
<comments>http://www.fable.sg/azimuth/#comments</comments>
<pubDate>Mon, 11 Jun 2018 08:18:02 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1861</guid>
<description>
<![CDATA[ Brief: The previous brand visual was iconically Azimuth, yet the founders felt that more could be done to mould a coherent brand identity. Despite have a global distribution and cult following of their avant-garde watches, it was difficult for the team in the Singapore HQ to deliver a strong impression on what Azimuth stood for. [&#8230;] ]]>
</description>
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<![CDATA[ <p>Brief: The previous brand visual was iconically Azimuth, yet the founders felt that more could be done to mould a coherent brand identity. Despite have a global distribution and cult following of their avant-garde watches, it was difficult for the team in the Singapore HQ to deliver a strong impression on what Azimuth stood for. Thus, the founder approached us to develop a coherent brand architecture and brand imagery for Azimuth.</p> <p>___</p> <p>Based in Neuchâtel, Switzerland, Azimuth began its journey to unknown universes. Taking on centuries of watchmaking technology, the creative minds behind Azimuth started crafting pieces that defied all reasoning, whilst paying homage to the highest qualities of traditional watchmaking.</p> <p>The project started with us tidying up the existing identity, giving it a new custom typeface, alongside four newly categorised and created product universes – each with its individual typeface as well.</p> <p>We then set out to shape a structured representation of Azimuth, strongly rooted in four signature collections, that we fashioned after going through the essence behind every product. Adopting the idea of exploring unknown universes, a dream that captured the founders’ fascination, we deployed the linguistics of out-worldly travel alongside grand notions of revolutions and disruptions to characterise the brand’s DNA.</p> <p>The brand story had to speak volumes about their electric design aesthetics: 2003 marked the year where the core development team listened to their growing restlessness with the stagnant watch industry, which was restrained by the limits of public aesthetic senses. Sterile timekeeping mechanisms and conventional designs were well received by consumers, but the team knew that watchmaking had not fully explored its limits.</p> <p>The Azimuth logo is an interpretation of the &#8216;Spiral&#8217; or &#8216;Hairspring&#8217;. Since the time of crafting early mechanical timepieces painstakingly by hand, the Spiral has been the heartbeat of every mechanical watch. Azimuth has extracted this essence of the mechanism as the logo to exemplify Azimuth’s philosophy of creating only mechanical watches.</p> <p>The &#8216;Spiral&#8217; is also a visual representation of a loose scribble before the designing begins.</p> <p>Raw and unconventional, they knew that it was time for a change – a revolution.</p> <p>A revolution of the visual senses, of logical clockwork, of traditions and conventions.</p> <p>Imagine Anything.</p> <p><strong>SPACE</strong></p> <p>Gaping black holes, faraway galaxies, unexplored planets, and mysterious orbits – all these are part of the every day in the vast realms of outer space. Everything is infinite.</p> <p>Excited by the endless boundaries, Azimuth navigates through the different dimensions and pilots thrilling journeys that seek out the mysteries of space.</p> <p>Join them on board an adventure that will take you to the deepest, darkest depths of the galaxies beyond.</p> <p><strong>AUTOMOBILE</strong></p> <p>Speed and precision meet in this universe that only has room for the skilled and thrill-seeking rider.</p> <p>A world where tailwind is your best friend, and headwind your enemy, cut lanes and race ahead with timepieces that are inspired by the best of automobiles.</p> <p>Get ready and belt up – you are in for a ride.</p> <p><strong>SCI-FI</strong></p> <p>Speculations on futuristic science and technology, time travel, and parallel universes have been rife through the decades, and the Azimuth team was particularly captivated by the wondrous world of steampunk, a subgenre that incorporates technology and aesthetic designs inspired by 19th-century industrial steam-powered machinery.</p> <p>Anachronistic technologies, retro-futuristic inventions, and retrograde functionalities –all these piece together a world of robots, with various quirky attitudes and character traits, ever ready to introduce you to their universe.</p> <p>Presenting to you an alternate reality, a future where robots and steam-powered machines rule the land.</p> <p><strong>JUXTAPOSITION</strong></p> <p>In perhaps the most provoking universe out there, Azimuth presents Juxtaposition, a dimension where you undergo a paradigm shift in all ideas, logic, and beliefs.</p> <p>Seeing is not believing.</p> <p>Challenge your logic with the strangest of creations that twists all human understanding.</p> ]]>
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<item>
<title>The Factory Cafe</title>
<link>http://www.fable.sg/factory/</link>
<comments>http://www.fable.sg/factory/#comments</comments>
<pubDate>Mon, 04 Jun 2018 10:05:03 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
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<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1806</guid>
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<![CDATA[ The Factory Cafe is a hidden gem nestled in the industrial heartlands of northern Singapore, serving dishes such as rice bowls, pasta, pizzas, and more. It boasts a menu that also includes finger food, smoothies, beers, coffee, and tea. With such an extensive and affordably-priced menu, it wanted to increase customer awareness to the working crowd [&#8230;] ]]>
</description>
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<![CDATA[ <p>The Factory Cafe is a hidden gem nestled in the industrial heartlands of northern Singapore, serving dishes such as rice bowls, pasta, pizzas, and more. It boasts a menu that also includes finger food, smoothies, beers, coffee, and tea. With such an extensive and affordably-priced menu, it wanted to increase customer awareness to the working crowd around the area, as well as the heartland dwellers a walking distance away.</p> <p>The brand identity is inspired by the industrial conveyor belt where products are manufactured. This is relatable to the primary walk-in customers of the cafe – the working class who come in to get their daily morning caffeine fix. The monochromatic identity is adaptable and scalable to their social media platforms, where most of the enquiries are received.</p> ]]>
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<item>
<title>Digital in Cultural Spaces</title>
<link>http://www.fable.sg/digital-in-cultural-spaces/</link>
<comments>http://www.fable.sg/digital-in-cultural-spaces/#comments</comments>
<pubDate>Tue, 13 Mar 2018 12:28:14 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
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<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1774</guid>
<description>
<![CDATA[ Publication for The Digital in Cultural Spaces. Published by National Heritage Board. ]]>
</description>
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<![CDATA[ <p>Publication for The Digital in Cultural Spaces.</p> <p>Published by National Heritage Board.</p> ]]>
</content:encoded>
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<item>
<title>Opulent Techno</title>
<link>http://www.fable.sg/opulent/</link>
<comments>http://www.fable.sg/opulent/#comments</comments>
<pubDate>Tue, 13 Mar 2018 11:56:50 +0000</pubDate>
<dc:creator>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1743</guid>
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<![CDATA[ Currently an internationalized research and design-driven manufacturing brand, Opulent started out as a company that specialized in PCB manufacturing. The brand experience a misalignment in identity that stemmed from a weak visual representation, and many potential clients had assumed that they were mere manufacturers. They aren’t just another cookie-cutter electronic manufacturing company. Understanding the need [&#8230;] ]]>
</description>
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<![CDATA[ <p>Currently an internationalized research and design-driven manufacturing brand, Opulent started out as a company that specialized in PCB manufacturing. The brand experience a misalignment in identity that stemmed from a weak visual representation, and many potential clients had assumed that they were mere manufacturers.</p> <p>They aren’t just another cookie-cutter electronic manufacturing company. Understanding the need to evolve, Opulent delivers manufacturing solutions of high complexity that encompass every stage of the product creation. From technical specification analysis, ideation and design, prototyping, product development to the actual manufacturing of the products, no stones are left unturned.</p> <p>The brand identity system is developed based on the idea of intelligence, invention and innovation – three ideals that define Opulent. The core logo is designed from a structure of an atom, extending to a grid comprising protons, electrons and neutrons. This depicts how every Opulent product is an idea, a spark of genius, a constant evolution of innovation that improves lives and transforms environments. Using a singular grid, the logomark is developed alongside a whole suite of icons, secondary graphics, and way-finding elements.</p> <p>Believing in possibilities has brought Opulent from a PCB specialist to SSL solution provider and today, a globally trusted complex contract manufacturer.</p> <p>Visions into vivid products, complex issues into simplified solution – with Opulent, products are made smarter.</p> <p>Human / Spatial photography by Studio Periphery</p> ]]>
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<item>
<title>Park Associates Architects</title>
<link>http://www.fable.sg/park-associates/</link>
<comments>http://www.fable.sg/park-associates/#comments</comments>
<pubDate>Tue, 13 Mar 2018 11:24:38 +0000</pubDate>
<dc:creator>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1721</guid>
<description>
<![CDATA[ Since its establishment in 1999, Park + Associates has grown into a studio made up of dedicated and like-minded individuals who strive towards shared virtues, both conceptual and aesthetic. They recognise the importance of people and the human experience in architecture. They understand the importance of having good bones in architecture. Each project is customised [&#8230;] ]]>
</description>
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<![CDATA[ <p>Since its establishment in 1999, Park + Associates has grown into a studio made up of dedicated and like-minded individuals who strive towards shared virtues, both conceptual and aesthetic. They recognise the importance of people and the human experience in architecture. They understand the importance of having good bones in architecture.</p> <p>Each project is customised and crafted with rigour through a painstaking process, building upon the clients’ expectations and challenging the studio’s body of work, whilst respectfully responding to the site context. Absolute care and thought is put into every line and dot, translating drawings on paper into a polished built form. Each project undergoes high levels of scrutiny, which in turn brings forth an unparalleled sense of reward and satisfaction.</p> <p>The identity had to represent the craft and flair of P+A’s award-winning practice. The design concept is based on the idea of finesse and discipline. Keeping in mind the mantra of ‘knowing the rules and then breaking them’, we approached the execution with a consistent visual system, grid layout and timeless typography selection. At P+A, boundaries are constantly pushed, and more often than not, expectations exceeded.</p> <p>Interior / Architecture photography by Edward Hendricks</p> <p>In addition to the brand identity exercise, we were also commissioned to design the portfolio book of Park Associates. The portfolio is meant to be an archive and documentation of their award-winning work so far, as well as to be shared with existing and prospective clientele in the future.</p> ]]>
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<item>
<title>Haulio</title>
<link>http://www.fable.sg/haulio/</link>
<comments>http://www.fable.sg/haulio/#comments</comments>
<pubDate>Mon, 12 Mar 2018 08:36:08 +0000</pubDate>
<dc:creator>
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</dc:creator>
<category>
<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1703</guid>
<description>
<![CDATA[ When there is a haulage job, what happens when the assigned company is unable to fulfil the on-time delivery promise? Or when a container reaches the coast of the island, there isn’t any haulage company assigned for pick-up? Haulio is a haulier community platform designed to bring strength to individual hauliers through unity. Through Haulio, [&#8230;] ]]>
</description>
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<![CDATA[ <p>When there is a haulage job, what happens when the assigned company is unable to fulfil the on-time delivery promise? Or when a container reaches the coast of the island, there isn’t any haulage company assigned for pick-up?</p> <p>Haulio is a haulier community platform designed to bring strength to individual hauliers through unity. Through Haulio, hauliers will be able to pool resources together by building partnerships with each other and facilitating collaborations. With better resource utilisation, everyone stands to gain – hauliers, drivers, shippers and ports.</p> <p>As of 23 May 2018, Haulio has raised S$1 million in seed round investment, led by PSA unboXed and participated in by 500 Startups, NUS Enterprise, and several logistics industry angel investors. The funding comes after a S$75,000 pre-seed funding from PSA unboXed and 500 Startups. For more information:</p> <p><a href="https://splash247.com/novel-singapore-container-haulage-start-emerges/">https://splash247.com/novel-singapore-container-haulage-start-emerges/</a></p> <p>The identity is designed based on the concept of collaboration. A strong, impressionable monogram is created in the form of a two-part ‘H’. The two parts resemble the coming together of two entities, much like the business model of Haulio – it matches a haulier to a job, and vice versa. Through the linking of various parties in the haulage community, Haulio aims to achieve their vision of a cohesive, self-sustainable ecosystem through a sustained and effective mode of connecting.</p> <p>As the brand language will be applied throughout various mediums (from a small web favicon to huge container trucks), the logo mark has to be simple, yet recognisable and strong weighted to create consumer recall and brand impression. The shape of half of the ‘H’ is also applied to all collaterals such as letterheads, presentation slides, lanyards, and more, depicting the role of Haulio in the haulage business community.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/haulio/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>EDB E&C</title>
<link>http://www.fable.sg/edb-ec-information-package/</link>
<comments>http://www.fable.sg/edb-ec-information-package/#comments</comments>
<pubDate>Thu, 12 Oct 2017 03:58:50 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1636</guid>
<description>
<![CDATA[ We were commissioned by the Economic Development Board of Singapore to design an Information Package for the Energy and Chemicals Industries. As the editorial content is filled with extremely heavy content and tables, the usage of typography is emphasized. San Serif and Serif fonts are utilised in various character styles applications throughout to maintain visual interest over a long [&#8230;] ]]>
</description>
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<![CDATA[ <p>We were commissioned by the Economic Development Board of Singapore to design an Information Package for the Energy and Chemicals Industries.</p> <p>As the editorial content is filled with extremely heavy content and tables, the usage of typography is emphasized. San Serif and Serif fonts are utilised in various character styles applications throughout to maintain visual interest over a long period of reading time.</p> <p>We were further commissioned to design an infographic to accompany the Information Package for the Energy and Chemicals Industries.</p> <p>Using an isometric and geometric illustration direction, the approach was to showcase how the various important players in the industry come together in a collaborative and competitive sector to contribute to significant economic growth for Singapore.</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/edb-ec-information-package/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>NMS 130 Patron’s Dinner</title>
<link>http://www.fable.sg/nms-130-patrons-dinner/</link>
<comments>http://www.fable.sg/nms-130-patrons-dinner/#comments</comments>
<pubDate>Thu, 12 Oct 2017 00:12:32 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
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<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1618</guid>
<description>
<![CDATA[ We were commissioned by the National Museum of Singapore to design their collaterals for the annual Patron&#8217;s Dinner. This event is also in conjunction with the museum&#8217;s 130th anniversary. The building is a space of heritage, and the event a symbol of national history and progression. Elements from nature such as plants were incorporated alongside calligraphic [&#8230;] ]]>
</description>
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<![CDATA[ <p>We were commissioned by the National Museum of Singapore to design their collaterals for the annual Patron&#8217;s Dinner. This event is also in conjunction with the museum&#8217;s 130th anniversary.</p> <p>The building is a space of heritage, and the event a symbol of national history and progression. Elements from nature such as plants were incorporated alongside calligraphic typography – executed in a single colour palette <em>forest green</em> to give the collaterals a timeless and elegant touch.</p> <p>NMS130 logo design by Theseus Chan, WORK.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/nms-130-patrons-dinner/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>Esplanade Octoburst 2017</title>
<link>http://www.fable.sg/esplanade-octoburst-2017/</link>
<comments>http://www.fable.sg/esplanade-octoburst-2017/#comments</comments>
<pubDate>Wed, 11 Oct 2017 11:36:59 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1562</guid>
<description>
<![CDATA[ From delightful performances to hands-on workshops, Octoburst! is the perfect festival to encourage play and family fun while immersing in a world of happiness. Through this festival, Esplanade hopes that children will explore the wonders of nature and cultivate an appreciation and curiosity for the world they live in. We were commissioned to design the key visual [&#8230;] ]]>
</description>
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<![CDATA[ <p>From delightful performances to hands-on workshops, <em>Octoburst</em>! is the perfect festival to encourage play and family fun while immersing in a world of happiness.</p> <p>Through this festival, Esplanade hopes that children will explore the wonders of nature and cultivate an appreciation and curiosity for the world they live in.</p> <p>We were commissioned to design the key visual for Octoburst 2017. The direction takes on a colourful, participatory, and inclusive approach. Scribbly, brightly coloured lines are inspired by the performances that would take place during the festival week. Alongside many participating artists in various satellite events, the design canvas encourages children, parents, and general event-goers to participate in adding more elements onto the canvas with their imagination.</p> <p>Logo by Esplanade&#8217;s in-house design team.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/esplanade-octoburst-2017/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>EDB Infrastructure Ecosystem</title>
<link>http://www.fable.sg/edb-singapores-infrastructure-ecosystem/</link>
<comments>http://www.fable.sg/edb-singapores-infrastructure-ecosystem/#comments</comments>
<pubDate>Wed, 11 Oct 2017 11:10:10 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1595</guid>
<description>
<![CDATA[ Commissioned to design an infographic for the Economic Development Board of Singapore – Singapore&#8217;s Infrastructure Ecosystem, the brief was to keep the graphic clean, relatable, informative with the respective verticals in various categories. Using an isometric and geometric illustration approach, Singapore is shown to be moving towards a new era in her economic development. The ecosystem is interconnected [&#8230;] ]]>
</description>
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<![CDATA[ <p>Commissioned to design an infographic for the Economic Development Board of Singapore – <strong>Singapore&#8217;s Infrastructure Ecosystem</strong>, the brief was to keep the graphic clean, relatable, informative with the respective verticals in various categories.</p> <p>Using an isometric and geometric illustration approach, Singapore is shown to be moving towards a new era in her economic development. The ecosystem is interconnected and and various infrastructures are dynamically related to different industries, with different MNCs and SMEs thriving off one another.</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/edb-singapores-infrastructure-ecosystem/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>EDB The Digital Capital of Asia</title>
<link>http://www.fable.sg/edb-the-digital-capital-of-asia/</link>
<comments>http://www.fable.sg/edb-the-digital-capital-of-asia/#comments</comments>
<pubDate>Wed, 11 Oct 2017 11:04:58 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1580</guid>
<description>
<![CDATA[ Commissioned to design an infographic for the Economic Development Board of Singapore – The Digital Capital of Asia: Singapore is Future Ready, the brief was to visually represent the forward-looking approach Singapore has towards progression, especially in the digital sector. Different layers are illustrated, with the first layer  being showcased as a gate to enter a portal [&#8230;] ]]>
</description>
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<![CDATA[ <p>Commissioned to design an infographic for the Economic Development Board of Singapore – The Digital Capital of Asia: <strong>Singapore is Future Ready</strong>, the brief was to visually represent the forward-looking approach Singapore has towards progression, especially in the digital sector.</p> <p>Different layers are illustrated, with the first layer  being showcased as a gate to enter a portal of possibilities. The center portion shows various heavyweight players making up the Infrastructure, Innovation, and Talent sectors of the industry.</p> <p>All these eventually amalgamate to the top layer. As the nation continues its pursuit in digital innovation. one will be able to view elements of the sustainable and economically thriving city-state as the progressive thinking bears fruits of its labour.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/edb-the-digital-capital-of-asia/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>Supersonic</title>
<link>http://www.fable.sg/supersonic/</link>
<comments>http://www.fable.sg/supersonic/#comments</comments>
<pubDate>Tue, 10 Oct 2017 09:55:05 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1553</guid>
<description>
<![CDATA[ Is it possible to stimulate the senses, so that light can be heard and sound can be seen? SUPERSONIC invites the audience to visualise sound and explore a transfer of the senses, a phenomenon known as synaesthesia. In this exhibition, Antoine Wagner constructs a language of landscape photography from the Swiss landscapes that inspired the [&#8230;] ]]>
</description>
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<![CDATA[ <p><i>Is it possible to stimulate the senses, so that light can be heard and sound can be seen?</i></p> <p>SUPERSONIC invites the audience to visualise sound and explore a transfer of the senses, a phenomenon known as synaesthesia.</p> <p>In this exhibition, Antoine Wagner constructs a language of landscape photography from the Swiss landscapes that inspired the music of Richard Wagner. His pictures sit in the line of romantic landscape art, in which the individual seeks, by contemplation of nature, physical contact with transcendence. Antoine continues this language today to the essence of silence found in the desert panoramas of Morocco, and the glaciers of Austria.</p> <p>This exhibition, which explores the relationship between sound and image, is a collaboration of perspectives from the eyes and the ears of the artists and the viewers themselves.</p> <p>The design was inspired by sound waves, going through the various depths of human senses and allowing the various layers of emotions to takeover while appreciating the artworks.</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/supersonic/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>ADM Select</title>
<link>http://www.fable.sg/adm-select/</link>
<comments>http://www.fable.sg/adm-select/#comments</comments>
<pubDate>Tue, 10 Oct 2017 07:32:00 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1521</guid>
<description>
<![CDATA[ ADM SELECT is a curated showcase of some of the best design concepts and artworks produced by Nanyang Technological University School of Art, Design and Media&#8217;s graduating cohort of 2017. The theme was &#8220;Rise Above the Rest&#8221;, with the participants being the selected crop of the cohort, whose works are distinctive and telling of their exemplary talents. [&#8230;] ]]>
</description>
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<![CDATA[ <p>ADM SELECT is a curated showcase of some of the best design concepts and artworks produced by Nanyang Technological University School of Art, Design and Media&#8217;s graduating cohort of 2017.</p> <p>The theme was &#8220;Rise Above the Rest&#8221;, with the participants being the selected crop of the cohort, whose works are distinctive and telling of their exemplary talents.</p> <p>Each of these students has imprinted their own distinct sensibility in solving a variety of design issues, in works that range from the social to the personal. Traditional and cutting-edge media and forms are deployed to create designs that emerge from a rigorous period of research and discourse.</p> <p>The exhibition highlights the unique, innovative and exploratory, such as tableware for the visually impaired, a new kind of hi-tech wheelchair, data visualisation of classic movies, graphic instructions for canine first aid, and typographic expressions of grief, alongside many more.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/adm-select/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>The Road So Far</title>
<link>http://www.fable.sg/the-road-so-far/</link>
<comments>http://www.fable.sg/the-road-so-far/#comments</comments>
<pubDate>Tue, 10 Oct 2017 07:20:25 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1524</guid>
<description>
<![CDATA[ Interview with Jiahui Tan by Press Arm What was the core inspiration/idea behind your notebook? I have always been drawn to typography. I have read heavily on how different brains interpret language, visuals, and text differently and also at different speed. Hence by designing a crossword puzzle, I would like people to try to find [&#8230;] ]]>
</description>
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<![CDATA[ <div> <p class="p1"><span class="s1">Interview with Jiahui Tan by Press Arm</span></p> <p class="p1"><span class="s1"><em>What was the core inspiration/idea behind your notebook?</em><br /> </span>I have always been drawn to typography. I have read heavily on how different brains interpret language, visuals, and text differently and also at different speed. Hence by designing a crossword puzzle, I would like people to try to find as many words (and phrases) if possible and find out which words / phrases they see.  I name it  &#8220;The Road So Far&#8221;. It consists of many different colour papers per signature, with each signature beginning with a french fold that contains one work that people haven&#8217;t seen before. I get asked by people quite a lot, or meet younger designers who say they only want to work on &#8220;sexy&#8221; projects. I get extremely turned off because: (1) we should try to work on every project to the best of our ability – creating a tiered approach is only unfair to the client (2) sometimes the outcome is not truly award winning or to everyone&#8217;s taste, but it is important to understand every project counts. They help pay the bills; buy us a new office chair; pay for our studio holiday. I have chosen those projects to be inside the french folds for people to take a peek at those projects that are as important to us as those shown on our website. I have chosen 2 from each year (we are just passed 5 years old) so there are 10. Every step of the journey has grown us and taught us many things and it has been a exciting journey full of colorful and dull moments – hence explaining the various colors and paper stock.</p> <p class="p1"><em>Why this pattern of alphabets?</em><br /> I went through many iterations – this one has the most number of words (that I wanted to have) inside for people to find.</p> <p class="p1"><em>Are there any technical difficulties that you envision in its production?</em><br /> Haha many! Junny and I have discussed many possibilities and I must have been so hard to entertain!</p> <p class="p1"><em>What are your hopes for your notebook?</em><br /> I had many crazy ideas but I decided to create something usable, with a tinge of discovery. I don&#8217;t like to make things that are design for design&#8217;s sake. They don&#8217;t withstand time, serve any purpose, and they are just &#8220;fun&#8221; to look at.</p> <p class="p1"><span class="s1"><em>What do you consider a good notebook design?</em><br /> </span>It should open up properly for people to write on. So perfect bind is out for me. It should have smooth edges, if not your fingers will be knocking on every awkward edge for no reasons and getting paper cuts everywhere. A notebook should be invite people to utilise and enjoy the sense of touch. Places that are not meant to be written on can be made with interesting paper stocks. For the insides, I believe in functionality and it does not function well as a place to scribble if the paper stock does not take ink well or it subconsciously feels too expensive a paper stock and the user needs to think twice before writing an idea down (which is a big pity). It would be nice to have some hidden messages for people to find out. Of course, an interesting cover would get people to take a second look.</p> </div> <p>&nbsp;</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/the-road-so-far/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>From Darkness To Light</title>
<link>http://www.fable.sg/from-darkness-to-light/</link>
<comments>http://www.fable.sg/from-darkness-to-light/#comments</comments>
<pubDate>Tue, 10 Oct 2017 07:12:09 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
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<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1520</guid>
<description>
<![CDATA[ DECK proudly presents artist-in-residence Abednego Trianto in his latest solo exhibition titled From Darkness to Light. In an old Javanese saying, the role of a woman is cooking, dressing and giving birth (masak, macak lan manak). This domesticated role of women is currently being contested and rewritten in the historiography of the colonised Dutch East Indies and post-colonial [&#8230;] ]]>
</description>
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<![CDATA[ <p>DECK proudly presents artist-in-residence Abednego Trianto in his latest solo exhibition titled <em><strong>From Darkness to Light</strong></em>. In an old Javanese saying, the role of a woman is cooking, dressing and giving birth (<em>masak, macak lan manak</em>). This domesticated role of women is currently being contested and rewritten in the historiography of the colonised Dutch East Indies and post-colonial Indonesia. Through the deconstruction of Raden Ajeng Kartini’s letter titled “From Darkness to Light” and native myths, the model of ‘ideal’ Javanese woman has been uniquely presented through political and social agendas. <em><strong>From Darkness to Light</strong></em> questions the relevance of Kartini as the nation feminist model in the historiography of Indonesia.</p> <p>Like constantly evolving societal perceptions, the design direction utilises kinetic typography. As perceptions and viewpoints are perpetually in a state of flux, especially with the rise of the feminist movement, the kinetic typography is designed to reflect the change. The typography also has glints of black to grey gradients, reflecting the grey areas in moral compasses and perceived values.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/from-darkness-to-light/feed/</wfw:commentRss>
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<item>
<title>Play To Screen</title>
<link>http://www.fable.sg/play-to-screen/</link>
<comments>http://www.fable.sg/play-to-screen/#comments</comments>
<pubDate>Tue, 10 Oct 2017 06:48:52 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
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<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1511</guid>
<description>
<![CDATA[ As part of the Singapore Night Festival 2017, DECK presents Play to Screen, a late night visual and music performance celebrating the beauty of image making. With inter-disciplinary performances that included a mix of sound, projection, spatial, and visuals, the brief was to create a key visual that was both striking and recognisable to a [&#8230;] ]]>
</description>
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<![CDATA[ <p>As part of the Singapore Night Festival 2017, DECK presents Play to Screen, a late night visual and music performance celebrating the beauty of image making.</p> <p>With inter-disciplinary performances that included a mix of sound, projection, spatial, and visuals, the brief was to create a key visual that was both striking and recognisable to a wide audience.</p> <p>The design approach takes inspiration from the &#8220;No Signal&#8221; screen commonly seen on televisions. The visual allows dynamic adaptation across various event screen sizes – print and digital, social and spatial, to allow visitors to create event recall, as well as engage in photography moments.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/play-to-screen/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>VIRUS Nice To Meet You</title>
<link>http://www.fable.sg/virus-nice-to-meet-you/</link>
<comments>http://www.fable.sg/virus-nice-to-meet-you/#comments</comments>
<pubDate>Sun, 30 Jul 2017 05:24:33 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
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<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1500</guid>
<description>
<![CDATA[ We’ve all encountered them before, one way or another – that old uncle who smiles and sings to himself at your void deck, that child who can’t seem to sit still, or that classmate who always smiled, but hung himself on one of those perfectly fine days. Struggle is real; we struggle in different ways, [&#8230;] ]]>
</description>
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<![CDATA[ <p>We’ve all encountered them before, one way or another – that old uncle who smiles and sings to himself at your void deck, that child who can’t seem to sit still, or that classmate who always smiled, but hung himself on one of those perfectly fine days.</p> <p>Struggle is real; we struggle in different ways, be it because of toxic relationships, family problems, etc.</p> <p>People often say that we choose our own battles – which is true, but not always for some. Bandages are often used to protect flesh wounds, but what is used to protect a mental abnormality?</p> <p>VIRUS: Nice To Meet You captures stories from ordinary people who have somehow experienced or witnessed a hidden part of every human existence – the other end of the spectrum, the crazy end, the dark recess.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/virus-nice-to-meet-you/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>State of Change</title>
<link>http://www.fable.sg/state-of-change/</link>
<comments>http://www.fable.sg/state-of-change/#comments</comments>
<pubDate>Wed, 21 Jun 2017 08:29:19 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
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<![CDATA[ Works ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1489</guid>
<description>
<![CDATA[ STATE OF CHANGE is a joint exhibition presented by DECK examining the significance of memory in a city-state where change is the only constant. Featuring two independent projects that employ photography in the activation of memory, &#8220;Some Other Way&#8221;, by Nicholas Koh and Jiahui Tan, and &#8220;Singapore&#8217;s Vanished Public Housing Estates&#8221;, by Koh Kim Chay [&#8230;] ]]>
</description>
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<![CDATA[ <p>STATE OF CHANGE is a joint exhibition presented by DECK examining the significance of memory in a city-state where change is the only constant.</p> <p>Featuring two independent projects that employ photography in the activation of memory, &#8220;Some Other Way&#8221;, by Nicholas Koh and Jiahui Tan, and &#8220;Singapore&#8217;s Vanished Public Housing Estates&#8221;, by Koh Kim Chay and Eugene Ong.</p> <p>The design direction takes on an approach that represents conversations that are pushing boundaries. These dialogues are sometimes uncomfortable and push people to the edges of their comfort zones. As the society is in constant flux, the looping of the typography before it expands to the four corners signify that change is the only constant.</p> <p>To mimic the visual direction that we see at our disappearing common spaces that the authorities use to print notices and posters, we utilised the familiar colourful craft construction papers to create an array of flyers and collaterals.</p> <p>With the onset of constant urban renewal, is documentation our only form of resistance?</p> ]]>
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<wfw:commentRss>http://www.fable.sg/state-of-change/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>Some Other Way</title>
<link>http://www.fable.sg/some-other-way/</link>
<comments>http://www.fable.sg/some-other-way/#comments</comments>
<pubDate>Wed, 21 Jun 2017 08:16:23 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
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<![CDATA[ Uncategorized ]]>
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<guid isPermaLink="false">http://www.fable.sg/?p=1482</guid>
<description>
<![CDATA[ SOME OTHER WAY is an exhibition based on the imminent closure of the Sungei Road Flea Market on 10/7/2017. Notoriously known as the Thieves Market, the space will make way for residential and commercial developments.   Many documental attempts have been made, mostly representing the market as a haven for stolen goods and discarded items. Most [&#8230;] ]]>
</description>
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<![CDATA[ <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"><span class="il">SOME</span> <span class="il">OTHER</span> <span class="il">WAY</span> is an exhibition based on the imminent closure of the Sungei Road Flea Market on 10/7/2017. Notoriously known as the Thieves Market, the space will make <span class="il">way</span> for residential and commercial developments.</span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;">Many documental attempts have been made, mostly representing the market as a haven for stolen goods and discarded items. </span>Most of the peddlers have not been given alternative spaces to shift.</div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><br /> Allocated with minimal budget, we executed the collaterals with a direction that writes NO OTHER WAY. Upon peeling off the word NO, one can see the word SOME underneath to find the words SOME OTHER WAY.</span></span>Behind each tab, one can find words that relate to the situation – HOME, SHELTER, FAMILY, and more.Designer Joey Tan also spent a day at the crowded Sungei Road Market, where she documented and illustrated human traffic patterns in abstract line patterns. All 1000 illustrations are found at the back page of the flyer.<br /> The reader would then take a read through the situation in more detail and hopefully create a dialogue about the situation and decisions.</p> <p>The ultimate question is – have we explored the options fully?</p> <p>The exhibitions runs from 23nd June 2017 – 22nd July 2017 at DECK.</p> </div> <div class="gmail_default"></div> ]]>
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<wfw:commentRss>http://www.fable.sg/some-other-way/feed/</wfw:commentRss>
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<title>Esplanade Annexe Fair Map</title>
<link>http://www.fable.sg/esplanade-annexe-fair-map/</link>
<comments>http://www.fable.sg/esplanade-annexe-fair-map/#comments</comments>
<pubDate>Wed, 07 Jun 2017 09:30:24 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1467</guid>
<description>
<![CDATA[ Illustrated map for Esplanade Annexe Studio&#8217;s Opening Fair highlighting the activities and festivities. ]]>
</description>
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<![CDATA[ <p>Illustrated map for Esplanade Annexe Studio&#8217;s Opening Fair highlighting the activities and festivities.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/esplanade-annexe-fair-map/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
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<item>
<title>Esplanade Annexe Opening</title>
<link>http://www.fable.sg/esplanade-annexe-opening/</link>
<comments>http://www.fable.sg/esplanade-annexe-opening/#comments</comments>
<pubDate>Wed, 07 Jun 2017 09:24:29 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1447</guid>
<description>
<![CDATA[ In May 2017, the newest arts and lifestyle space of Esplanade officially opens with a gathering of passionate artists and lifestyle experts. Commissioned by Esplanade, we were tasked to brand the opening campaign and festivities that took place over the last weekend of May. The key visual is based on elements used in design to [&#8230;] ]]>
</description>
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<![CDATA[ <p>In May 2017, the newest arts and lifestyle space of Esplanade officially opens with a gathering of passionate artists and lifestyle experts. Commissioned by Esplanade, we were tasked to brand the opening campaign and festivities that took place over the last weekend of May.</p> <p>The key visual is based on elements used in design to depict fun, vibrancy, and boldness. The bright colours that were used to command visual attention, were contrasted with black and white Memphis-like patterns, housed in dynamic circles that can adapt and scale to different applications and mediums. As a visual identity, it embodies the representation of the spirit of enjoyment, light-heartedness and also progression in the collaborative arts, retail, design, and performance scenes in Singapore.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/esplanade-annexe-opening/feed/</wfw:commentRss>
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<item>
<title>WORK</title>
<link>http://www.fable.sg/workwork/</link>
<comments>http://www.fable.sg/workwork/#comments</comments>
<pubDate>Fri, 19 May 2017 09:31:39 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1400</guid>
<description>
<![CDATA[ The last installation of the three-part series that documented the memories of residents in Taman Jurong, WORK is an archival effort to record the past and present occupations in the precinct. The creative direction is an amalgamation of the four major work industries in Jurong, namely the army, blue-collared industries, shipyards, and hawker centres. We took cue [&#8230;] ]]>
</description>
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<![CDATA[ <p>The last installation of the three-part series that documented the memories of residents in Taman Jurong, WORK is an archival effort to record the past and present occupations in the precinct.</p> <p>The creative direction is an amalgamation of the four major work industries in Jurong, namely the army, blue-collared industries, shipyards, and hawker centres. We took cue from a unique habit of Singaporeans, both old and older, who often verbally repeat the mantra of “work, work, work, work, work”.</p> <p>Familiar visual ephemera include punch cards, shipyard containers, military patterns and more. Work, like a consistent yet existential part of adulthood, is put together haphazardly and randomly, showing the interweaving cultures of various industries. This carries through for both collaterals that we developed in line with the exhibition &#8211; the brochure and the book.</p> <p>The book, similar to the previous projects in the series, is chaptered with dividers made from old-school textured construction paper files, separating the different generations and timelines.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/workwork/feed/</wfw:commentRss>
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<item>
<title>Heartship Initiative</title>
<link>http://www.fable.sg/heartship-initiative/</link>
<comments>http://www.fable.sg/heartship-initiative/#comments</comments>
<pubDate>Thu, 22 Dec 2016 05:05:04 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1342</guid>
<description>
<![CDATA[ Heartship Initiative is an ongoing project driven by renown artist, Ael Lim. As an extension of his tattooing practice, Ael seeks to work with fractions and sectors of the society who have fallen through the cracks,  initiating mentorship and guidance to the ones with potential and strength. Seeking to partner with different organizations, Heartship Initiative yearns to [&#8230;] ]]>
</description>
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<![CDATA[ <p>Heartship Initiative is an ongoing project driven by renown artist, Ael Lim.</p> <p>As an extension of his tattooing practice, Ael seeks to work with fractions and sectors of the society who have fallen through the cracks,  initiating mentorship and guidance to the ones with potential and strength.</p> <p>Seeking to partner with different organizations, Heartship Initiative yearns to bring about change through the appreciation of art and craft.</p> <p>With everyone leading a different life, the tagline &#8220;Write Your Own Story&#8221; is designed to encapsulate the fact that everyone has his destiny in his hands – and it is it up to him to fulfill it.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/heartship-initiative/feed/</wfw:commentRss>
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<item>
<title>Grab Typography</title>
<link>http://www.fable.sg/grab-typography/</link>
<comments>http://www.fable.sg/grab-typography/#comments</comments>
<pubDate>Thu, 22 Dec 2016 04:58:07 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1332</guid>
<description>
<![CDATA[ Numerical Type Design for Grab to be applied across various media, promotions, and print / digital collaterals ]]>
</description>
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<![CDATA[ <p>Numerical Type Design for Grab to be applied across various media, promotions, and print / digital collaterals</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/grab-typography/feed/</wfw:commentRss>
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<item>
<title>Madam Lee</title>
<link>http://www.fable.sg/madam-lee/</link>
<comments>http://www.fable.sg/madam-lee/#comments</comments>
<pubDate>Thu, 22 Dec 2016 04:35:12 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1308</guid>
<description>
<![CDATA[ With English as the main spoken and written language in Singapore, many Chinese learners are made to learn the concept and execution via memory instead of understanding the heritage and history behind the construct of the language. The process can sometimes be dull, dry and difficult to grasp as one’s memory can only bring her [&#8230;] ]]>
</description>
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<![CDATA[ <p>With English as the main spoken and written language in Singapore, many Chinese learners are made to learn the concept and execution via memory instead of understanding the heritage and history behind the construct of the language. The process can sometimes be dull, dry and difficult to grasp as one’s memory can only bring her that far.</p> <p>Madam Lee is a Chinese Tuition Practice that seeks to educate students and learners based on understanding the language thoroughly through in-depth methods of learning the construct and parts of the character, as well as the sentence.</p> <p>Drawing inspiration loosely from an old-school fruit machine, the branding is based on constructing the different Chinese characters and their parts. Showcasing the fluidity and flexibility of the endless permutations and possibilities, Madam Lee hopes to make learning Chinese fun and engaging once more.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/madam-lee/feed/</wfw:commentRss>
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<item>
<title>CELL</title>
<link>http://www.fable.sg/trainercell/</link>
<comments>http://www.fable.sg/trainercell/#comments</comments>
<pubDate>Thu, 22 Dec 2016 04:16:40 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1264</guid>
<description>
<![CDATA[ Cell is a functional playground that advocates maintaining fitness through movement and body strength. Focused on both personal training and various group classes, Cell is a community catered to a wide range of people who love to live life healthy, happy and strong. The identity of Cell is based on the physiological truism, that one [&#8230;] ]]>
</description>
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<![CDATA[ <p>Cell is a functional playground that advocates maintaining fitness through movement and body strength. Focused on both personal training and various group classes, Cell is a community catered to a wide range of people who love to live life healthy, happy and strong.</p> <p>The identity of Cell is based on the physiological truism, that one has to break his/her muscles before building them.</p> <p>Based on a singular grid, we designed a custom stencilled type-face to represent grit, fight, and strength. The typeface breaks up to form secondary patterns and graphics with accompanying designs that represent the exercises Cell practises &#8211; kettle-bells, battle-ropes, pilates, and more.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/trainercell/feed/</wfw:commentRss>
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<item>
<title>EAT</title>
<link>http://www.fable.sg/eateat/</link>
<comments>http://www.fable.sg/eateat/#comments</comments>
<pubDate>Fri, 26 Aug 2016 06:27:27 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1101</guid>
<description>
<![CDATA[ &#8220;Have you eaten?&#8221; would be the top of the list of any greetings from any Singaporean you encounter. Guidebooks unanimously declare eating our favourite past time, and food our national pride. EAT is the second installation of a two-year long series of exhibitions which highlight memories of residents from Jurong. Reminiscent of the once-widely popular [&#8230;] ]]>
</description>
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<![CDATA[ <p>&#8220;Have you eaten?&#8221; would be the top of the list of any greetings from any Singaporean you encounter. Guidebooks unanimously declare eating our favourite past time, and food our national pride.</p> <p>EAT is the second installation of a two-year long series of exhibitions which highlight memories of residents from Jurong. Reminiscent of the once-widely popular arcade games by Atari, the identity font type EAT becomes fatter as it is constantly fed. The transition from Light to Regular, to Semibold, to Bold, and finally to Black encapsulates the process of one gaining weight.</p> <p>Complementing the key visual is the accompanying brochure, which follows an accordion-styled arrangement. The cover is the symbolic brown wax paper, commonly used by hawkers when packing food. Whatever race or background you come from, you are bound to have used it before (and gained weight like the font). From chwee kuey to roti prata, it is one of the most understated yet commonly used food objects.</p> <p>The various text panels are adapted into this accordion, and labeled accordingly by the header tabs. One will notice that the text panels become increasingly wider, a parallel observation with the bolding of the key visuals. Illustrations and accompanying graphics representing various food elements form the transition graphic panels, which are also adapted to the exhibition display panels.</p> <p>The EAT book takes on an abstract approach of one’s perception towards how every individual begins his meal. Whether having a meal alone or dining with a group, both the mind and palette come together in anticipation, forming a clean slate, keenly awaiting what is in store.</p> <p>This is represented in the book cover, where the thinnest EAT word to the EAT typeset in black goes from blind triple deboss, double deboss, single deboss, single emboss, double emboss to triple emboss.</p> <p>As the experience of eating goes beyond the visual senses, readers are encouraged to feel the paper to see how the word EAT fills up from the thinnest to boldest using the sense of touch – likened to how our belly bulges after a filling meal.</p> <p>Filled with illustrations, photographs, narratives and interviews, the content is filled with memories from the first generation decades ago to the current third generation, with many taking over their parents&#8217; stall whilst injecting a modern twist.</p> <p>Like its predecessor PLAY, inserts can be found amongst the pages, this time separating the different sections and timelines with none other than everyone&#8217;s favourite brown wax paper.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/eateat/feed/</wfw:commentRss>
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<item>
<title>Wealth Destined</title>
<link>http://www.fable.sg/wealth-destined/</link>
<comments>http://www.fable.sg/wealth-destined/#comments</comments>
<pubDate>Thu, 25 Aug 2016 07:42:42 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1083</guid>
<description>
<![CDATA[ Brand Identity for a bespoke private financial advisory firm, Wealth Destined. Drawing inspiration from the concept of infinity, the design interprets infinity in terms of unbridled potential. In mathematics, infinity often represents a potential infinity where possibilities are endless, rather than an infinite quantity. The design communicates the idea that one’s destiny is what one [&#8230;] ]]>
</description>
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<![CDATA[ <p>Brand Identity for a bespoke private financial advisory firm, Wealth Destined.</p> <p>Drawing inspiration from the concept of infinity, the design interprets infinity in terms of unbridled potential. In mathematics, infinity often represents a potential infinity where possibilities are endless, rather than an infinite quantity.</p> <p>The design communicates the idea that one’s destiny is what one makes it to be. In the aspects of wealth creation and distribution, infinity carries the aspiration and hope of infinite growth and endless sharing.</p> <p>Turquoise carries associations with energy, wisdom, and balance, and its darker shades have a sophisticated feel. Historically, turquoise is a valuable mineral symbolising wealth and goodwill. A turquoise gemstone also represents self-realisation, and is believed to carry wisdom and truth, aiding in analytical thinking and creative energy.</p> ]]>
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<item>
<title>Alpha Drive</title>
<link>http://www.fable.sg/alpha-drive/</link>
<comments>http://www.fable.sg/alpha-drive/#comments</comments>
<pubDate>Fri, 19 Aug 2016 06:28:39 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1047</guid>
<description>
<![CDATA[ Alpha Drive is a forward-thinking car-leasing business that caters to the middle and upper tier of the car rental market. The company prides itself on delivering premium car models and impeccable service at affordable prices. Copper was chosen to be the primary colour of Alpha Drive, as it represents both luxury and accessibility. In addition, dynamism and adaptability [&#8230;] ]]>
</description>
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<![CDATA[ <p>Alpha Drive is a forward-thinking car-leasing business that caters to the middle and upper tier of the car rental market. The company prides itself on delivering premium car models and impeccable service at affordable prices.</p> <p>Copper was chosen to be the primary colour of Alpha Drive, as it represents both luxury and accessibility. In addition, dynamism and adaptability were taken into consideration when choosing the tone of copper.</p> <p>Using the merger of the alphabets A and V, the logo is designed as a forward-moving arrow to represent the tagline, &#8220;We Drive You Forward&#8221;.</p> <p>The supporting tagline – &#8220;Your Life, Your Drive&#8221; reflects how the business model revolves around a carefully curated lifestyle for their customers.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/alpha-drive/feed/</wfw:commentRss>
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<item>
<title>Pangdemonium</title>
<link>http://www.fable.sg/pangdemonium/</link>
<comments>http://www.fable.sg/pangdemonium/#comments</comments>
<pubDate>Fri, 19 Aug 2016 06:04:12 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=1021</guid>
<description>
<![CDATA[ Love is emotional Love is colourful Love is painful Love is exhilarating Love is irrational Love is innate Love is the most fundamental, explosive, and essential feeling that constructs us as human beings We were tasked to brand and design the 2016 Season of Love for Pangdemonium. It was interesting yet tricky to give Love [&#8230;] ]]>
</description>
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<![CDATA[ <p>Love is emotional<br /> Love is colourful<br /> Love is painful<br /> Love is exhilarating<br /> Love is irrational<br /> Love is innate<br /> Love is the most fundamental, explosive, and essential feeling that constructs us as human beings</p> <p>We were tasked to brand and design the 2016 Season of Love for Pangdemonium.</p> <p>It was interesting yet tricky to give Love a visual representation, as this feeling resonates differently with individuals. A strong colour palette was adopted to create a striking identity to capture attention and showcase Love in its rawest, strongest mix of emotions.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/pangdemonium/feed/</wfw:commentRss>
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<item>
<title>Brain Magazine Japan</title>
<link>http://www.fable.sg/brain-magazine-japan/</link>
<comments>http://www.fable.sg/brain-magazine-japan/#comments</comments>
<pubDate>Mon, 20 Jun 2016 00:14:55 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=976</guid>
<description>
<![CDATA[ We were commissioned by Brain Magazine Japan to design their front cover based on the theme &#8220;Future&#8221;. Using tightly-kerned typography of the names of the seven sins, we invaded the words by including the characters &#8216;未来&#8217;, which means &#8220;future&#8221; in Japanese, to make it look like a Virus. The asian characters do not look smooth [&#8230;] ]]>
</description>
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<![CDATA[ <p>We were commissioned by Brain Magazine Japan to design their front cover based on the theme &#8220;Future&#8221;.</p> <p>Using tightly-kerned typography of the names of the seven sins, we invaded the words by including the characters &#8216;未来&#8217;, which means &#8220;future&#8221; in Japanese, to make it look like a Virus. The asian characters do not look smooth and natural amongst the Latin English characters, showing that the future and the sins do not go well with each other. It is to show these sins are like viruses that are invading and plaguing mankind and our human nature, causing us to become greedy, proud, lustful, and so on.</p> <p>As we become what is deemed as &#8220;more advanced&#8221;, our character exponentially deteriorates as a species. If we do not take the step to change things, the future looks bleak.</p> ]]>
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<wfw:commentRss>http://www.fable.sg/brain-magazine-japan/feed/</wfw:commentRss>
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<item>
<title>VIRUS Semicolon</title>
<link>http://www.fable.sg/virus/</link>
<comments>http://www.fable.sg/virus/#comments</comments>
<pubDate>Thu, 19 May 2016 09:58:30 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=926</guid>
<description>
<![CDATA[ This issue of VIRUS casts the spotlight on nostalgia, memories, stories, as well as the inherent imperfections they come with. Through the cataloguing of the iconic Rochor Centre before its impending demolition, five photographers were each armed with only a disposable (perhaps somehow befitting to the theme) camera to capture its inner spaces and people. [&#8230;] ]]>
</description>
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<![CDATA[ <p>This issue of VIRUS casts the spotlight on nostalgia, memories, stories, as well as the inherent imperfections they come with.</p> <p>Through the cataloguing of the iconic Rochor Centre before its impending demolition, five photographers were each armed with only a disposable (perhaps somehow befitting to the theme) camera to capture its inner spaces and people.</p> <p>A space with its own beauty and rawness, where abandoned furniture accompany communal, lively resting areas, something appearing to be unkempt and unsightly to one may perfectly embody the spirit of the space to another.</p> <p>This issue of VIRUS is largely influenced by the grotesque. As Rémi Astruc suggests, hybridity is an important trope of the grotesque, which is used to conceptualise alterity and change. As such, colourful facades and well-polished appearances are eschewed in favour of seeking out the raw, gritty found in Rochor Centre, portraying another perspective that captures its beauty and significance in equal measure.</p> <p>Seeking to subvert the traditional definition of beauty, this issue of VIRUS is characterised through its planned disorder and intentional imperfections. Through random illustrations, multiple photo collages, graphic illusions intended to dilate the reader’s eyes, and irregular page sizes in different signatures, VIRUS aims to evoke the raw and visceral nature of memories and emotions that often bleed into one another, leaving one inseparable from the other. These different, independent moments are etched deeply in our subconscious, but over time, merge together through similarities in time and space to form an amorphous, malleable product of memory.</p> <p>The aluminium foil cover is raw, imperfect, yet visually distinctive – an apt embodiment of Rochor Centre. Used in the protection and preservation of items, aluminium foil is thin, but when layered over repeatedly, much like nostalgia, it forms a dense protective layer from the ravages of time. The cardboard material is also collected from the forgotten elderly living inside the corridors and void decks and used as our colophon.</p> <p>Finally, the process of change and loss comes with nostalgia. Nostalgia lends significance to our memories, emotions and stories. This begets the question if what we cherish is due to personal choice and significance, or just a relentless pursuit and following of what is deemed relevant. The spread of Xs and Os captures this, reflecting how pervasive and extensive this tension and paradox has seeped into our everyday lives.</p> ]]>
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<item>
<title>Hello 2016</title>
<link>http://www.fable.sg/hello-2016/</link>
<comments>http://www.fable.sg/hello-2016/#comments</comments>
<pubDate>Thu, 19 May 2016 09:33:23 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=904</guid>
<description>
<![CDATA[ A design-centric talk which features three prominent graphic designers, HELLO 2016 is the first of the HELLO talk series by Fable. For the inaugural event, we invited Hey Studio from Barcelona to speak alongside two designers from Singapore, Pann Lim of Kinetic Singapore and Theseus Chan of WORK. The talk centers on their individual ethos and [&#8230;] ]]>
</description>
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<![CDATA[ <p class="p1">A design-centric talk which features three prominent graphic designers, HELLO 2016 is the first of the HELLO talk series by Fable.</p> <p class="p1">For the inaugural event, we invited <a href="http://www.heystudio.es" target="_blank">Hey Studio</a> from Barcelona to speak alongside two designers from Singapore, Pann Lim of Kinetic Singapore and Theseus Chan of WORK.</p> <p class="p1">The talk centers on their individual ethos and beliefs in their line of work, as well as personal experiences that had shaped them through their career.</p> <p>The Pantone colors chosen are inspired by the &#8220;Away&#8221; kit of F.C Barcelona, the famous well-loved soccer team of Catalonia.</p> <p>Visit the website <a href="http://www.hellofable.com" target="_blank">here</a>.</p> <p>Illustration by <a href="http://www.heystudio.es" target="_blank">Hey</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>Visit the website here</p> <p><a href="http://www.hellofable.com">www.hellofable.com</a></p> ]]>
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<item>
<title>Chen Nguyen</title>
<link>http://www.fable.sg/chen-nguyen/</link>
<comments>http://www.fable.sg/chen-nguyen/#comments</comments>
<pubDate>Thu, 19 May 2016 08:48:30 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=889</guid>
<description>
<![CDATA[ We were commissioned to design the brand identity and packaging for a durian pastry manufacturer and distributor in Vietnam. The design primarily utilises two key design elements – shape and colour – to be integrated seamlessly into the overall visual construct. To be primarily produced and distributed in Vietnam and China, these shapes and colours have [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <p>We were commissioned to design the brand identity and packaging for a durian pastry manufacturer and distributor in Vietnam.</p> <p>The design primarily utilises two key design elements – shape and colour – to be integrated seamlessly into the overall visual construct. To be primarily produced and distributed in Vietnam and China, these shapes and colours have to be easily identifiable and distinctive. The visual elements are used to highlight and distinguish the different origins of each flavour.</p> <p><strong>Shape</strong></p> <p>Using elements inherent in the logo type, the alphabets ‘n’ and ‘u’ are creatively merged to form basic shapes – an oval for durian, a circle for salted egg, and a triangle for yam. This draws inspiration from well-known characteristics of each flavour, with the oval representing the durian seed, and the circle representing the full yolk found in salted eggs, for example.</p> <p>&nbsp;</p> <p><strong>Colour</strong></p> <p>Each flavour will also have a unique colour scheme – green for durian, orange for salted egg, and purple for yam. These colours are common hues associated with the respective flavours and their key ingredients.</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/chen-nguyen/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>PLAY</title>
<link>http://www.fable.sg/play-identity/</link>
<comments>http://www.fable.sg/play-identity/#comments</comments>
<pubDate>Sat, 15 Aug 2015 01:30:02 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Works ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=779</guid>
<description>
<![CDATA[ PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present. The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;">PLAY @ OMTJ is centered on the concept of </span>interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present.</div> <div class="gmail_default"></div> <div class="gmail_default">The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of life and common threads between each and every individual.</div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;">An accompaniment visual concept revolves around a Chinese idiom: ‘前人种树, 后人乘凉’. </span>The alphabet ‘Y’ is utilized to form the Chinese character 人 (‘man’, or ‘people’). It is also used to represent casuarina trees, a natural feature unique to Taman Jurong.</div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;">When put together, both form the motif of a man resting under the shade of a tree, </span>an ode to the idiom, which encourages people to appreciate their predecessors’ efforts in providing for the comforts they enjoy today.</p> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <p>The book contains inserts of random yet nostalgic old and archived photographs that were collected from elderly residents. Each segment is also separated by a unique paper stock that represented each heritage site by its special texture.</p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/play-identity/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>PLAY (space)</title>
<link>http://www.fable.sg/play-space/</link>
<comments>http://www.fable.sg/play-space/#comments</comments>
<pubDate>Sat, 15 Aug 2015 01:14:21 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=754</guid>
<description>
<![CDATA[ Client – National Heritage Board   PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present. The cascading alphabets in the PLAY visual are inspired by [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <div class="gmail_default">Client – National Heritage Board</p> <div class="gmail_default"> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <div class="gmail_default"> <p><span style="font-family: arial, helvetica, sans-serif;">PLAY @ OMTJ is centered on the concept of </span>interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present.</p> </div> <div class="gmail_default"></div> <div class="gmail_default">The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of life and common threads between each and every individual.</div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;">An accompaniment visual concept revolves around a Chinese idiom: ‘前人种树, 后人乘凉’. </span>The alphabet ‘Y’ is utilized to form the Chinese character 人 (‘man’, or ‘people’). It is also used to represent casuarina trees, a natural feature unique to Taman Jurong.</div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;">When put together, both form the motif of a man resting under the shade of a tree, </span>an ode to the idiom, which encourages people to appreciate their predecessors’ efforts in providing for the comforts they enjoy today.</div> </div> </div> <div class="gmail_default"> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif;"> </span></div> <p>The space setup is filled with shipping crates – a representation of Taman Jurong – a place where many first-generation migrants and workers began to call home decades ago.</p> </div> <div class="gmail_default"></div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/play-space/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Singapore Short Film Awards 2015</title>
<link>http://www.fable.sg/ssfa/</link>
<comments>http://www.fable.sg/ssfa/#comments</comments>
<pubDate>Mon, 06 Jul 2015 09:01:39 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=688</guid>
<description>
<![CDATA[ We were invited by The Substation to design the Singapore Short Film Awards 2015. The Singapore Short Film Awards showcases the depth and breadth of the local short film scene, recognising excellence in homegrown filmmaking talent through various categories. The design direction is to create an instantly recognisable combination of the showreel and the clapper [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <p>We were invited by The Substation to design the Singapore Short Film Awards 2015.</p> <p>The Singapore Short Film Awards showcases the depth and breadth of the local short film scene, recognising excellence in homegrown filmmaking talent through various categories.</p> <p>The design direction is to create an instantly recognisable combination of the showreel and the clapper board. The identity is adapted from the pre-screening motion graphics to various printed collaterals.</p> <p>&nbsp;</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/ssfa/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Hidden</title>
<link>http://www.fable.sg/hidden/</link>
<comments>http://www.fable.sg/hidden/#comments</comments>
<pubDate>Mon, 30 Mar 2015 15:58:34 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=651</guid>
<description>
<![CDATA[ An installation at the anchor event for Singapore Design Week 2015, Singaplural. Process is hidden. It is hidden in our thoughts and sketches. Design is reflexive. We are sometimes too focused on the _______.  The hidden stream of creation is a subtle yet existential perception. The onset of technology has created a new wave of conversation. [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <p>An installation at the anchor event for Singapore Design Week 2015, Singaplural.</p> <p>Process is hidden. It is hidden in our thoughts and sketches. Design is reflexive. We are sometimes too focused on the _______.  The hidden stream of creation is a subtle yet existential perception. The onset of technology has created a new wave of conversation. Everyone is a ______. Works of designers are put on a ______ where people are free to be the _____. Is this a ____logue or a ___logue?  It seems like ______ cares about the process anymore. It is hiding, hidden, ____. Designers are succumbing to ______.  We have too many __________, too few ________. Designers have to emphasize the __________ of process. Not everyone gets it. A part of our future ____ everytime we put ourselves up for ___________.</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/hidden/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>50/100</title>
<link>http://www.fable.sg/50100/</link>
<comments>http://www.fable.sg/50100/#comments</comments>
<pubDate>Tue, 30 Dec 2014 16:32:24 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/?p=576</guid>
<description>
<![CDATA[ Project 50/100 is an alternative effort to commemorate Singapore’s 50th anniversary. As the name suggests, it will look back in time as well as forward to the centennial. The spirit is captured in the tagline “Alternative Narratives, New Perspectives, Different Truths”, and the motivation in the slogan “Because We Love Singapore”. Our nation is at crossroads. [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <p>Project 50/100 is an alternative effort to commemorate Singapore’s 50th anniversary. As the name suggests, it will look back in time as well as forward to the centennial. The spirit is captured in the tagline “Alternative Narratives, New Perspectives, Different Truths”, and the motivation in the slogan “Because We Love Singapore”.</p> <p>Our nation is at crossroads. The number 50 is rotated left to signify how far we have come and the number 100 is rotated right to represent where we are heading towards.</p> <p>The slash is known as an giving alternative voice and meaning. In a society full of voices and opinions, the logo has the ability to evolve into emoticon-like symbols as each opinion expresses a different viewpoint.</p> <p>The distilled neutrality of the execution allows the subject matter to take center stage as the organizing committee plays a silent supporting role.</p> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/50100/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>(Red) or (Dead</title>
<link>http://www.fable.sg/red-or-dead/</link>
<comments>http://www.fable.sg/red-or-dead/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:44:05 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=203</guid>
<description>
<![CDATA[ Design installation for (interiorities)(peripheries by The Substation (interiorities)(peripheries is a DIY guerilla project aimed to cause pause (or not) for people who wander into The Substation. The installation was encouraged to take on an organic approach with the theme to be open and expandable, hoping to create a dialogue. With films being delivered in crates, [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="2" data-ce-model-id="8823877" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">Design installation for</p> <p>(interiorities)(peripheries</p> <p>by The Substation</p> <p>(interiorities)(peripheries is a DIY guerilla project aimed to cause pause (or not) for people who wander into The Substation. The installation was encouraged to take on an organic approach with the theme to be open and expandable, hoping to create a dialogue.</p> <div class="project_content" data-position="9" data-ce-model-id="8823877" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">With films being delivered in crates, (red) or (dead is designed to create an impression of an arrived shipment containing film dvds – only for the audience to realize all that is inside the crates are test tubes. Two crates are handmade – one covered in red tape and the other in every other color.</p> <div class="project_content" data-position="11" data-ce-model-id="8823877" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">These test tubes represent attempted engineering and curation of content in our society. Each test tube contains a list of banned films in Singapore over the years, with a blank entry at the end for the audience to fill in the next film to be disallowed for viewing in the coming future.</p> </div> </div> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/red-or-dead/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Taman Jurong Map</title>
<link>http://www.fable.sg/nightmare-on-armenian-street/</link>
<comments>http://www.fable.sg/nightmare-on-armenian-street/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:40:09 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=194</guid>
<description>
<![CDATA[ Map illustration for Singfest 2014 for Taman Jurong Community Centre ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="1" data-ce-model-id="8823863" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">Map illustration for Singfest 2014 for Taman Jurong Community Centre</p> <p class="active"> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/nightmare-on-armenian-street/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Gelato On The Move</title>
<link>http://www.fable.sg/gelato-on-the-move/</link>
<comments>http://www.fable.sg/gelato-on-the-move/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:35:28 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=184</guid>
<description>
<![CDATA[ Gelato On The Move is a unique mobile gelato catering company which envisions to bring flexibility to enjoying premium gelato anytime, anywhere. The identity is crafted from the shape of a gelato cone, with the ellipse as the primary visual element across all collaterals. _ Website &#38; additional materials to follow. ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="1" data-ce-model-id="8284912" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">Gelato On The Move is a unique mobile gelato catering company which envisions to bring flexibility to enjoying premium gelato anytime, anywhere.</p> <p>The identity is crafted from the shape of a gelato cone, with the ellipse as the primary visual element across all collaterals.</p> <p>_</p> <p>Website &amp; additional materials to follow.</p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/gelato-on-the-move/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>The Meeting Room</title>
<link>http://www.fable.sg/the-meeting-room/</link>
<comments>http://www.fable.sg/the-meeting-room/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:26:05 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=179</guid>
<description>
<![CDATA[ Brand identity for The Meeting Room Set in a vintage-chic space, The Meeting Room seeks simplicity while providing a comfortable space for discussion and casual conversations after work. The identity takes on a simple approach – the blueprints of a meeting room and office space, with the outline of a room being the anchor visual. ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="0" data-ce-model-id="7833123" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">Brand identity for The Meeting Room</p> <p>Set in a vintage-chic space, The Meeting Room seeks simplicity while providing a comfortable space for discussion and casual conversations after work.</p> <p>The identity takes on a simple approach – the blueprints of a meeting room and office space, with the outline of a room being the anchor visual.</p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/the-meeting-room/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>AWOL</title>
<link>http://www.fable.sg/awol/</link>
<comments>http://www.fable.sg/awol/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:24:47 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=175</guid>
<description>
<![CDATA[ AWOL is an independent publication curated and designed by VIRUS – featuring 28 interviews and essays from all walks of life. Featuring a toilet bowl on both the front and back covers, it is a symbol of equality. However, with the toilet bowl completely in gold, it brings a variety of representations to different audiences. A [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="1" data-ce-model-id="8131294" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">AWOL is an independent publication curated and designed by <a href="http://wearevirus.info" target="_blank">VIRUS</a> – featuring 28 interviews and essays from <i>all walks of life</i>.</p> <p>Featuring a toilet bowl on both the front and back covers, it is a symbol of equality. However, with the toilet bowl completely in gold, it brings a variety of representations to different audiences.</p> <p>A handmade limited edition of 20 packaged in sturdy authentic gold toilet paper is available while stocks last.</p> <p>Ships worldwide.</p> <p>Available <a href="http://wearevirus.info/awol" target="_blank">here</a>.</p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/awol/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Kampong</title>
<link>http://www.fable.sg/kampong/</link>
<comments>http://www.fable.sg/kampong/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:18:57 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=166</guid>
<description>
<![CDATA[ An initiative by VIRUS, Kampong is a travelling curation. Inspired by ladders which represent growth of a society, the Chinese characters 甘榜 are merged into a singular character to signify the unification of multi-cultures in Singapore. This project seeks to elevate the status of visual communication and archival within our community and society. Be a [&#8230;] ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="0" data-ce-model-id="7786293" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">An initiative by <a href="http://wearevirus.info" target="_blank">VIRUS</a>, Kampong is a travelling curation. Inspired by ladders which represent growth of a society, the Chinese characters 甘榜 are merged into a singular character to signify the unification of multi-cultures in Singapore.</p> <p>This project seeks to elevate the status of visual communication and archival within our community and society.</p> <p>Be a partner or contribute to this initiative today.</p> <p><a href="http://kampong.org" target="_blank">www.kampong.org</a></p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/kampong/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Our Museum @TJ 1st Anniversary</title>
<link>http://www.fable.sg/our-museum-tj-1st-anniversary/</link>
<comments>http://www.fable.sg/our-museum-tj-1st-anniversary/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:15:45 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=162</guid>
<description>
<![CDATA[ Event and collateral design for Our Museum @ Taman Jurong&#8217;s 1st Anniversary Celebration. Inspiration was drawn from the environment and people, where elements were represented in six different patterns. Gold – Pagoda Wood – Nature Water – Memories Fire – Energy Earth – Living Spaces Happiness – Pollination ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="0" data-ce-model-id="7118164" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">Event and collateral design for Our Museum @ Taman Jurong&#8217;s 1st Anniversary Celebration.<br /> Inspiration was drawn from the environment and people, where elements were represented in six different patterns.<br /> Gold – Pagoda<br /> Wood – Nature<br /> Water – Memories<br /> Fire – Energy<br /> Earth – Living Spaces<br /> Happiness – Pollination</p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/our-museum-tj-1st-anniversary/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Makan Prints</title>
<link>http://www.fable.sg/makan-prints/</link>
<comments>http://www.fable.sg/makan-prints/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:09:29 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=158</guid>
<description>
<![CDATA[ An ongoing graphic exploration of local food cuisines. ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="0" data-ce-model-id="6377361" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">An ongoing graphic exploration of local food cuisines.</p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/makan-prints/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Cage</title>
<link>http://www.fable.sg/cage/</link>
<comments>http://www.fable.sg/cage/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:06:39 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
</dc:creator>
<category>
<![CDATA[ Uncategorized ]]>
</category>
<guid isPermaLink="false">http://www.fable.sg/demo/?p=154</guid>
<description>
<![CDATA[ Collateral design for CAGE Business cards were designed in a way that can be adapted to be folded into half. They can then be used to play table soccer with a simple crushed paper ball. The tones were also chosen from the symbolic colors of football – the red, the yellow, and the green. ]]>
</description>
<content:encoded>
<![CDATA[ <div class="project_content" data-position="0" data-ce-model-id="6377351" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">Collateral design for CAGE</p> <p>Business cards were designed in a way that can be<br /> adapted to be folded into half. They can then be<br /> used to play table soccer with a simple crushed paper<br /> ball. The tones were also chosen from the symbolic<br /> colors of football – the red, the yellow, and the green.</p> </div> ]]>
</content:encoded>
<wfw:commentRss>http://www.fable.sg/cage/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>Crossroads</title>
<link>http://www.fable.sg/crossroads/</link>
<comments>http://www.fable.sg/crossroads/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:05:13 +0000</pubDate>
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<![CDATA[ fable ]]>
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<guid isPermaLink="false">http://www.fable.sg/demo/?p=150</guid>
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<![CDATA[ We always talk about things going viral. We are at crossroads. The introduction of social media has reshaped the way we view and spread ideas and opinions about society. What is a good way to express individualistic thoughts? Or is there even one? Have we become too indulged in the idea of embracing the power [&#8230;] ]]>
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<![CDATA[ <div class="project_content" data-position="0" data-ce-model-id="6502650" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">We always talk about things going viral. We are at<br /> crossroads. The introduction of social media has<br /> reshaped the way we view and spread ideas and opinions<br /> about society. What is a good way to express<br /> individualistic thoughts? Or is there even one? Have we<br /> become too indulged in the idea of embracing the power<br /> given to us by the digital elite that we have forgotten how<br /> to see the society through our eyes?</p> <p>A publication by <a href="http://wearevirus.info" target="_blank">VIRUS</a></p> </div> ]]>
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<title>Armoury</title>
<link>http://www.fable.sg/armoury/</link>
<comments>http://www.fable.sg/armoury/#comments</comments>
<pubDate>Thu, 04 Dec 2014 05:02:25 +0000</pubDate>
<dc:creator>
<![CDATA[ fable ]]>
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<guid isPermaLink="false">http://www.fable.sg/demo/?p=146</guid>
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<![CDATA[ Brand design &#38; art direction for Armoury cafe. The logo is conceptualised according to the proposed decor of the small foreign coffee house. As the theme is the outback with cowboy posters and empty rifles filling up the interior, the logo is a representation of a revolver&#8217;s barrel and also a honeycomb as it is [&#8230;] ]]>
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<![CDATA[ <div class="project_content" data-position="0" data-ce-model-id="4181488" data-ce-host="true" data-elementresizer="" data-resize-parent=""> <p class="active">Brand design &amp; art direction for Armoury cafe.</p> <p>The logo is conceptualised according to the proposed<br /> decor of the small foreign coffee house. As the theme<br /> is the outback with cowboy posters and empty rifles<br /> filling up the interior, the logo is a representation of a<br /> revolver&#8217;s barrel and also a honeycomb as it is a place<br /> that sells sweet treats and drinks.</p> <p>Each business card is handcrafted along with a<br /> stamp, accompanied by other visual and product<br /> collaterals like the reservation sign cut out of wood<br /> to also act like a paper weight for the menus.</p> </div> ]]>
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