In May 2017, the newest arts and lifestyle space of Esplanade officially opens with a gathering of passionate artists and lifestyle experts. Commissioned by Esplanade, we were tasked to brand the opening campaign and festivities that took place over the last weekend of May.
The key visual is based on elements used in design to depict fun, vibrancy, and boldness. The bright colours that were used to command visual attention, were contrasted with black and white Memphis-like patterns, housed in dynamic circles that can adapt and scale to different applications and mediums. As a visual identity, it embodies the representation of the spirit of enjoyment, light-heartedness and also progression in the collaborative arts, retail, design, and performance scenes in Singapore.
