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Fable is an award-winning, strategy-centric design consultancy that designs narrative-driven brand identities, typography, creative campaigns, and more. We work on commercial projects ranging from homegrown brands to global corporations—as well as experimentations and collaborations in our Lab. We also design custom typefaces for brands, and sell retail fonts here.

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Fable Type Foundry creates retail and custom typefaces for digital and print. 

Browse our Typefaces


This is the Way.
We share our thoughts through Notion


Wonder what our approach and ethos are?
Read our Creed


We collaborate with researchers, photographers, animators, artists, scientists, thinkers, on VIRUS.


We are always happy to meet new people.
Email hello@fable.sg or visit us.